Topic: Chris Tolles

Co-creation in Action

Relevancy Score: 98
Fri Jun 9, 2006 at 12:03 PM

Our current panel on consumer generated content at the 2006 Innovative Marketing Conference is really hitting home the message of co-creation from yesterday’s discussion. The first two panelists Chris Tolles from Topix.net and John ...READ»

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What Happens When Consumers Control Content?

Relevancy Score: 67
Fri Jun 9, 2006 at 12:45 PM

Notes from a panel on user-generated content at at the 2006 Innovative Marketing Conference: John Hiler, CEO of Xanga.net -- When you turn something [a site] over to the community they may start doing something they consider to be ...READ»

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What's Broken in Marketing?

BY David Rogers
Relevancy Score: 38
Thu Jun 8, 2006 at 4:41 PM

Listening in on a group discussion of senior marketers on "The Future of the Marketing Department" led by David Weinberger at the 2006 Innovative Marketing Conference (by Corante and the Center on Global Brand Leadership at Columbia ...READ»