As a marketer I have to admit that I had a rather visceral reaction to the June 2008 article by Dan and Chip Heath called "Dirty Marketing Campaigns: How marketers create disgust and embarrassment -- and why we shouldn't put up with ...READ»
Dan and Chip Heath, authors of the book, Made to Stick wrote an interesting post about moving beyond sentiment to the real thing. They tapped into a rising trend in branding...READ»
"A Problem-Solver's Guide to Copycatting" is an article by Dan Heath and Chip Heath for Fast Company. The article looks at how P&G explored biomimicry with the aid of the San Diego Zoo for innovation inspiration. They state, ...READ»
The new year brings with it a small raft of thought-provoking business books. Here are the candidates most likely to be 2007's Freakonomics, Fast Food Nation, or Blink.READ»
What does John F. Kennedy’s challenge to put a man on the moon have to do with personal branding?
A lot it turns out, according to Chip Heath and his brother, Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others ...READ»
Have you ever found yourself taking for granted that everyone else knew exactly what you knew and didn’t begin to think that might not be the case? What would it mean if we assumed others didn’t know what we knew? If we started ...READ»
I recently reviewed the book "Made to Stick: Why Some Ideas Survive and Others Die," by Chip Heath and Dan Heath.
In it, they state "To strip an idea down to its core, we must be masters of exclusion. We must relentlessly ...READ»
Last weekend I purchased a Panasonic DVD recorder. It came with the usual manual and quick-start setup guide. I’m not a techie, but I’m no slouch; I know how to follow directions. Well after 2 hours of following the instructions ...READ»
If I had thought ahead, I would have gotten a pedicure. A few weeks ago, I was at an executive retreat and found myself in a strategy session that took place in an open-air porch. All of us were sporting shorts (or skirts) and bare ...READ»
"Does this outfit still work?" That's a question I ask my wife way too often, after I pull out an older garment from my closet or drawer. Bell-bottom pants. Skinny ties. Pleated anything. Clothing goes in and out of style, rising in ...READ»
When the economy finally turns around, you'll start hiring people again. You'll sift through dozens of impressive-sounding résumés -- who knew there were so many VPs in the world? -- and bring in the standouts for the ...READ»
We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»
I saw an interesting article in the November 2008 print version of Fast Company called “Presentation Pep Talk: How to Prevent Bad PowerPoint from Happening to Good People.” It was written by Dan and Chip Heath, authors of the ...READ»
Several big-box retailers scared the hell out of book publishers two weeks ago by announcing they'd be selling popular hardcover books below cost. Fearing that the discounts would put permanent downward pressure on book prices, the ...READ»
