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Topic: Chip Heath

  
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Turning Vitamins Into Aspirin: Consumers and the "Felt Need"

Dan Heath and Chip Heath explain why it's not enough to give people something they need.READ»

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Updates

Flight-information company ITA Software, featured in February's "Ready for Takeoff," is on board to be snapped up by Google for $700 million. Google says it has no plans to sell airline tickets online, but if the deal is okayed by ...READ»

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Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change

To succeed on the path to change, say Dan Heath and Chip Heath, you have to eliminate ambiguity.READ»

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Team Coordination Is Key in Businesses

Dan Heath and Chip Heath explain why we tend to neglect coordination -- and suggest how to fix it.READ»

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Made to Stick: Watch the Game Film

Dan Heath and Chip Heath ask, Have you been looking closely enough at your business?READ»

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Don't Recruit Next Generation Talent, Grow It

Dan Heath and Chip Heath explain why you should grow your next generation of talent, not recruit it.READ»

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Made to Stick: The Birth of a Sticky Idea

After seeing a strikingly effective ad campaign, Dan Heath and Chip Heath wonder whether sodas will be the next cigarettes.READ»

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Business Advice From Van Halen

Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems.READ»

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Reader Feedback: November 2009

On Capitalism "If the surge of corporate power was going to leave governments relatively impotent," Noreena Hertz argues in "Cassandra's Revenge," "then those corporations themselves needed to fill the void." Asking corporations to ...READ»

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Switch: Don't Solve Problems--Copy Success

An exclusive book excerpt by Fast Company columnists Chip Heath and Dan Heath, best-selling authors of Made to Stick.READ»

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Why We Redesigned Our Magazine

"Does this outfit still work?" That's a question I ask my wife way too often, after I pull out an older garment from my closet or drawer. Bell-bottom pants. Skinny ties. Pleated anything. Clothing goes in and out of style, rising in ...READ»

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How to Make Your Brand Tangible

Dan and Chip Heath, authors of the book, Made to Stick wrote an interesting post about moving beyond sentiment to the real thing. They tapped into a rising trend in branding...READ»

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How to Make Corporate Training Rock

How one team transformed a training binder into must-see TV.READ»

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A Problem-Solver's Guide to Copycatting

Instead, look for the folks who have already solved them.READ»

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Simon & Schuster to Sell E-Books by the Chapter

Several big-box retailers scared the hell out of book publishers two weeks ago by announcing they'd be selling popular hardcover books below cost. Fearing that the discounts would put permanent downward pressure on book prices, the ...READ»

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On "A Problem-Solver's Guide"

"A Problem-Solver's Guide to Copycatting" is an article by Dan Heath and Chip Heath for Fast Company. The article looks at how P&G explored biomimicry with the aid of the San Diego Zoo for innovation inspiration.  They state, ...READ»

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Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

Why market your company with stick-on emotion when you can tap the real thing?READ»

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Made to Stick: The Gripping Statistic

We're awash in data. Here's how to make yours matter.READ»

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The Gripping Statistic: How to Make Your Data Matter

We're awash in data. Here's how to make yours matter.READ»

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Why Your Gut Is More Ethical Than Your Brain

If you've ever been part of a discussion on ethics, in school or elsewhere, chances are you didn't spend much time talking about your feelings. It's believed that to live ethically, we must engage our reason, which reins in the ...READ»

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Why It May Be Wiser To Hire People Without Meeting Them

When the economy finally turns around, you'll start hiring people again. You'll sift through dozens of impressive-sounding résumés -- who knew there were so many VPs in the world? -- and bring in the standouts for the ...READ»

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Three Secrets to Make a Message Go Viral

The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»

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Why Customers Will Pay You to Restrain Them

We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»

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Set Smaller Goals, Get Bigger Results

Why tough circumstances call for smaller goals.READ»

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Sims Wyeth on Public Speaking and Presentation Skills

How the language you use could affect whether or not your message is heard and understood properly.READ»