Topic: Charlene Li

What I Learned at Real Self

What's the value of social media to the creator? Charlene Li at Forrester has a social media "ladder of participation" that points out the small percentage of people who create content compared to the much greater ...READ»

Analyze This

Many tech-analyst blogs read like a symposium of you most boring college engineering and economics professors. Here are three exceptions.READ»

How to Map to the Social Media Engagement Profile of Your Customers

You probably already know that Forrester’s social technographics profile can help you analyze the social profile of your customer base. As authors Josh Bernoff and Charlene Li explain in the book Groundswell, people increasingly use ...READ»

Charlene Li on Flaming Laptops, Sleeping Technicians, and the Streisand Effect

Fast Interview: The author talks about why power is shifting from companies to people and why trying to stop it is like "trying to take pee out of a pool."READ»

• The Future of Groundswell
• 9 Social Networks That Aren't for Everyone

Women in Tech: The Evangelists

9 thought leaders who are changing our ideas about technology.READ»

• The Most Influential Women in Technology
• Women in Tech: The Executives
• Women in Tech: The Entrepreneurs

8 Experts Predict How Web 2.0 Will Evolve In 2009

With the economy in a slump and budgets being cut in traditional print and TV advertising campaigns many will be looking to the Web 2.0 world to reach their constituents. So what should be on your Web 2.0 radar for 2009? Web 2.0 gurus give you the low down.READ»

Search for Tomorrow

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ»

Who's Zooming You?

You're out there. On the Web, there are dozens, perhaps hundreds of references to you -- in company newsletters, college alumni notes, and friends' blogs. (As a tech writer, I'm especially promiscuous: Googling my name turns up 10,700 results.) So how can you monitor and manage your online reputation?READ»

Who's Zooming You?

You're out there. On the Web, there are dozens, perhaps hundreds of references to you -- in company newsletters, college alumni notes, and friends' blogs. (As a tech writer, I'm especially promiscuous: Googling my name turns up 10,700 results.) So how can you monitor and manage your online reputation?READ»

Government 2.0?

Sure, Obama used the Web to win the election. Now comes a much bigger test: Can he use it to govern more effectively?READ»

Technology: The Talk About Google's OpenSocial

And everyone thought that Microsoft had punked Google by investing $240 million in Facebook for 1.6 of the social-networking site, when all the while Google had a plan for Orkut, that being OpenSocial -- a set of common APIs for ...READ»

Government 2.0: Can President-Elect Obama Take What He's Learned On The Road to The Beltway?

We thought this day would never come. I cried in the voting booth yesterday. Like so many others, I had barely let myself believe that this could really happen– a woman and an African American, serious contenders on a ...READ»

Social Technographics: Forrester And The ROI Of Social Media

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with ...READ»

Sexist, Sexist and More Sexist: Digg Responds to Fast Company's Women in Web 2.0

"Insert female porn star name here," "You can probably fit a bus in her vag," "There are no women on the Internet." The responses elicited by Fast Company's Women in Web 2.0 article on Digg prove that sexism in Silicon Valley is alive and kicking.READ»

• The Most Influential Women in Web 2.0

Women Who Tech Telesummit Today

Defying the stereotype that the tech world belongs to pocket-protector toting guys hooked on sci-fi and video games; hundreds of women are gearing up for the second annual "Women Who Tech" international telesummit on May 12 at ...READ»