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Topic: Center on Global Brand Leadership

  
MARKETING BLOGJAM   |  3 comments

Marketing BlogJam


Relevancy Score: 96
Thu May 11, 2006 at 5:12 PM

For two days in June, FC Now will host a marketing blogjam in connection with the 2006 Innovative Marketing Conference presented by blog site Corante and the Center on Global Brand Leadership of Columbia Business School. Throughout ...READ»

MARKETING BLOGJAM   |  Comment

Max Lenderman Interview: Delivering Brand Promise and Consumer Empowerment


Relevancy Score: 91
Fri Jun 9, 2006 at 7:28 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks ...READ»

MARKETING BLOGJAM   |  Comment

Dianne Hessan Interview: The Power of Communities


Relevancy Score: 91
Fri Jun 9, 2006 at 3:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Dianne Hessan, President and CEO of Communispace Corporation, ...READ»

MARKETING BLOGJAM   |  Comment

Deepak Advani Interview: Driving Lenovo Awareness


Relevancy Score: 91
Fri Jun 9, 2006 at 2:35 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»

MARKETING BLOGJAM   |  Comment

Johnnie Moore & John Winsor Interview: Co-creation Is About Passion


Relevancy Score: 91
Fri Jun 9, 2006 at 1:38 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»

MARKETING BLOGJAM   |  Comment

David Sutherland Interview: The Role of Marketing in the Innovation Process


Relevancy Score: 91
Fri Jun 9, 2006 at 12:24 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»

MARKETING BLOGJAM   |  Comment

Larry Weber Interview: Getting PR's Act Together


Relevancy Score: 91
Fri Jun 9, 2006 at 7:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing ...READ»

MARKETING BLOGJAM   |  Comment

Focus on the IMC

BY Heath Row
Relevancy Score: 87
Fri Jun 9, 2006 at 4:01 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. So far today, I've made the following lenses on the different ...READ»

MARKETING BLOGJAM   |  Comment

Bernd Schmitt Interview: Is the Message Getting Through to Marketers?


Relevancy Score: 82
Thu Jun 8, 2006 at 3:34 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global ...READ»

MARKETING BLOGJAM   |  Comment

Eric Mankin Interview: The Degrees of Making Co-creation Work


Relevancy Score: 79
Fri Jun 9, 2006 at 10:54 AM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: Eric Mankin, PhD, Executive Director of Babson Executive Education, ...READ»

MARKETING BLOGJAM   |  1 comment

Marketing BlogJam Update


Relevancy Score: 71
Thu May 25, 2006 at 12:04 PM

Just a reminder that FC Now will host a Marketing BlogJam in two weeks, led by several bloggers from Corante. They'll be covering the 2006 Innovative Marketing Conference presented by blog site Corante and the Center on Global Brand ...READ»

   |  1 comment

What's Broken in Marketing?

BY David Rogers
Relevancy Score: 53
Thu Jun 8, 2006 at 4:41 PM

Listening in on a group discussion of senior marketers on "The Future of the Marketing Department" led by David Weinberger at the 2006 Innovative Marketing Conference (by Corante and the Center on Global Brand Leadership at Columbia ...READ»

MARKETING BLOGJAM   |  Comment

Craig Newmark Interview: The Role of the Marketer is Changing


Relevancy Score: 46
Fri Jun 9, 2006 at 6:55 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Craig Newmark, Founder of craigslist.org, talks about trust, ...READ»

MARKETING BLOGJAM   |  3 comments

Marketing BlogJam Begins!


Relevancy Score: 43
Thu Jun 8, 2006 at 7:24 AM

Is it live, or is it Memorex?... Today, marketing to consumers is sometimes both, and sometimes neither -- and certainly nothing like your father's marketing environment. Top issues facing marketers will be addressed live on-stage at ...READ»

MARKETING BLOGJAM   |  Comment

Innovation That Matters


Relevancy Score: 31
Fri Jun 9, 2006 at 9:48 AM

A new day at the 2006 Innovative Marketing Conference at the Columbia Business School, presented by Corante and the Center on Global Brand Leadership. Our first session is a presentation by Deepak Advani CMO of Lenovo. ...READ»