Topic: Carolyn Richards

Innovation Challenge: Chips Ahoy!

BY David Lidsky
Relevancy Score: 48
Wed Jan 18, 2006 at 5:19 PM

I enjoy being a journalist, but there are jobs I could imagine that would be even more compelling. I once thought it would be cool to go around the country convincing people not to go to law school. But now I've perhaps discovered my ...READ»

CUSTOMER SERVICE | 4 comments

Chipping In

BY David Lidsky
Relevancy Score: 38
Wed Dec 19, 2007 at 8:18 AM

Snack maker Kettle Foods has devised increasingly creative ways to listen to its passionate fans--and then act on their opinions. The evolution of that strategy provides a road map for companies interested in tapping into the buzz about customer centricity without coming off as phony.READ»