Snack maker Kettle Foods has devised increasingly creative ways to listen to its passionate fans--and then act on their opinions. The evolution of that strategy provides a road map for companies interested in tapping into the buzz about customer centricity without coming off as phony.READ»
I enjoy being a journalist, but there are jobs I could imagine that would be even more compelling. I once thought it would be cool to go around the country convincing people not to go to law school. But now I've perhaps discovered my ...READ»
