As seminars at the Cannes Advertising Festival this year revealed, the industry recognizes it is under assault from new technology and competitors. The wisest are re-inventing themselves as they help their clients to do the same, but much of the industry is still suffering from a "Mad Men" hangover.READ»
Alex Bogusky tells us he's done with advertising for good. The big question for Crispin now is how well its 1,000 employees will do now that their old leader--a solo pop superstar--has been replaced by a big band. Let's meet the members of that band.READ»
"Hey, seen that latest GM ad ... ?"
I'm standing in the train with weekend warriors, and the conversation is about ads. Usually seated, suited and sullen during their daily commute, today they're hanging off the pole in biking gear, ...READ»
The so-called Ad Jesus announced yesterday that he'd quit the biz he so heavily influenced. What's that mean for the powerhouse "ad agency of the decade" that traded on his name?READ»
We've yet to see how Apple's iAd campaign works in the flesh, and it's already been deemed slightly controversial. Yet with news about Microsoft's own aggressive ad plans for Windows Phone 7, Apple again seems like the good guy. A ...READ»
While you were sleeping, innovation was punching a British guy who looks like Frodo in the chops, pulling on his Bayou-sourced alligator cowboy boots and getting down to business. Thwack!1. "Stay calm, get organized quickly." This is ...READ»
Today in Cannes, Microsoft and Chevrolet announced a pretty spiffy campaign for its electric vehicle, the Volt. Users will be able to take a virtual test drive--something
we beat them to in the real world a couple months back--in ...READ»
People have long been aware that, during big TV moments--epic sports contests or the finale of Lost, for example--the Twittersphere rapidly fills up with TV-related hashtags. Last week Google Ventures invested in Miso, a social TV app ...READ»
When a company makes a brand promise in a tagline, it's committing to a relationship. Here are ten taglines in search of new American mates willing to help take back the 21st century.READ»
The iconic machine gun turns 60 this year, and remains one of the most effective tools ever designed. Graham Button heads to his local gun show to find out why something that kills people is so revered.READ»
New web ventures need income. But if you’re going to be 2.0, then you can’t be the advertisers’ bitch. Everyone’s so very tired of that uninvited guest, the corporation. READ»
My son plays some pretty obscure online games. You have to leave the beaten track to find them. About six months ago he was playing one in my dungeon office at home, where I was using hypnosis to coax ideas out of a blank piece of ...READ»
Looking for a high-impact way to show off your company's environmental commitment? Consider business cards etched onto laser cut leaves.
Brazilian Design firm Tatil Design came up with the idea as a way to show how design can ...READ»
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously--direct, cyber and ...READ»
There is a perception that Asia lags North America in terms of social media uptake and marketing innovation. Not true. Take for example global mobile
marketing leadership in Korea and Japan, or the strong role played by online in ...READ»
The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what ...READ»
