I often receive questions about whether or not a company is a mass customizer and why the whole world isn't moving to mass customization. This posting will make the differences a bit clearer about the differences and offer thoughts about what really matters.READ»
It's a tough week for cigarette companies looking to recruit the next generation of smokers. Cigarette companies can no longer lure the young with claims of "light," "mild," "medium," or "low." And candy-flavored cigarettes have ...READ»
We recently gave kudos to Nestle U.K. for a plan to source the chocolate in Kit Kat bars from fair-trade suppliers. That wasn't enough for Greenpeace U.K., which attacked the candy maker this week for sourcing palm oil from Sinar ...READ»
Compact fluorescent lightbulbs (CFLs) are more energy-efficient than incandescents and cheaper than LEDs, but sometimes the light emitted from the mercury-filled bulbs is a little harsh. So what better way to mellow it than with a ...READ»
Companies are leaping aboard the social media platform left, right and center...but a recent re-design to Skittles.com shows that it's not a simple game to play. Skittles change was forced by social media abuses.
Last year ...READ»
Wealthy people or as indications of social status. In some cases people were buried with Jewellery has been made to adorn every body part, from hairpins to toe rings & plenty of more types of jewellery. While high-quality ...READ»
Sweet-toothed consumers will spend $214 million on candy canes this holiday season -- 2 billion of them in all. Sales are expected to be up 2% over last year -- growth that Dylan Lauren, founder of the New York sugar palace ...READ»
First Cadbury announced a plan earlier this year to buy fair-trade cocoa from Ghana. Then Mars promised to source all chocolate from sustainable suppliers by 2020, and now Nestle--the world's largest food manufacturer--has followed ...READ»
Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»
Designer Jason Santa Maria tapped seven writers to craft odes to their favorite candy, then transformed them into delectable bite-sized illustrated pieces.READ»
Want to teach the kids that show up at your door on Halloween a lesson about sustainability? Greenopia recently rated 10 of the top candy manufacturers using a number of factors, including ingredient sourcing, transparency, ...READ»
Don't snicker at the confectionery business: Sales in the $32 billion -- plus industry are expected to be up almost 4% this year. Until candy's Christmas arrives on October 31, sate yourselves with these informational bonbons, which, thankfully, can be enjoyed guilt-free.READ»
A raw caramel craze is sweeping Japan. At the same time, fishermen in the Sea of Japan are tormented by invasive swarms of Echizen Kurage (Nomura's jellyfish), a giant jellyfish that weighs 450 pounds and measures two meters ...READ»
Something new is happening on Skittles.com. The company isn't putting its real estate to work as a marketing platform--singing the vast and socially beneficial aspects of Skittles.
Instead, they have turned their homepage over ...READ»
We've heard the story before: Brand wants to inspire user generated content. Brand inspires user generated content. Brand hires lawyers, and shuts down user generated content.
Think, record labels and Napster users. Think, ...READ»
When one speaks of the Lenten season, sacrifice usually comes to mind. This is the time of the year when we are meant to pause and think about the sins we've committed. But along with this, one should also think about the day ...READ»
Gourmet Chocolate Presents – Celebrate Easter Like the French
This Easter, what better way to celebrate the coming of
spring with a box of award-winning French truffles handmade in France and delivered right to your ...READ»
How far would you go to build your brand? Would you turn your website’s homepage into a snaphot of what people are saying about your product via a twitter feed if you knew it would generate buzz and make your website go ...READ»
What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»
