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Topic: Campbell Soup Company

  

Office Handbook

Chapter 51: Office Design.READ MORE

The Trendspotting Trend

There's nothing like being in the right place at the right time. Smart companies spend big money on research and development to ensure that their offerings are up to date -- and to make sure they don't miss out on lucrative new ...READ MORE

Poetry in Motion

I've always been fascinated by the leap from consumer product to cultural icon -- when and how this happens and, of course, when you notice it. Maybe it's the first time you hear someone use Tivo as a verb. Or the first time you hear ...READ MORE

Going The Extra Calorie

Great story in today's New York Times about Hannaford Brothers, a New England-based grocery chain, doing their own nutritional ratings for more than 27,000 grocery items, giving them a straightforward zero to three-star rating based ...READ MORE

Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe

About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for using pseudo-science. Is it true ...READ MORE

Ideo's David Kelley wins Edison Award for Innovation

On April 1, Ideo founder David Kelley will be awarded the Edison Achievement Award by the Thomas Edison Papers at Rutgers University for his “pioneering contributions to the design of breakthrough products, services, and ...READ MORE

Poop is Good Fuel

Add dairy farmers to Campbell Soup on the list of those most likely to thrive through the downturn. A new bill sponsored by the senator from Nebraska--Sen. Ben Nelson (D-NE)--would subsidize the production of "biogas"--a renewable ...READ MORE

Food and Beverage Companies Need to Cut Carbon Emissions, or Else

Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ MORE

No Exit

Preparing for the new world of the online exit interview.READ MORE

Robbie Blinkoff - Fast 50 2003

LIVE AMONG THE NATIVESREAD MORE

Kikkerland's Terrifying Umbrellas for Wannabe Street Assassins

"I had a friend carrying one of these in Chinatown and someone bumped him," says Jay Lee, a designer at Kikkerland, purveyor of kitschy, fun doodads. "He goes, What'd you say? And it worked!" No wonder: the ...READ MORE

Infographic of the Day: What It's Like to be Trapped in a Mine

The visualization below doesn't need much explanation. It's a wonderfully simple illustration of how the 33 miners trapped in a Chilean copper-gold mine have managed to survive over the past couple months: by living off deliveries in ...READ MORE

CSR: Going Local

In this blog, I have the wonderful opportunity to feature companies that are leading the way in CSR. Although most of the companies are global, their CSR work is performed in local communities to help people to build better ...READ MORE

A Matter of Taste

New flavor enhancers due in 2006 promise to make your taste buds more efficient.READ MORE

Advertising Risk

If you don't know by now, there's been a heap of controversy over CBS' decision to group contestants by ethnicity for the next season of Survivor: Cook Island. Perhaps not the most PC thing to do for CBS. In fact, General Motors, The ...READ MORE

Inventing from the Inside Out

On August 2, 1985, as Delta flight 191 approached Dallas-Fort Worth airport, it was rocked by wind shear, causing the plane to crash. Aboard was Philip Estridge, the man who helped bring the IBM PC to market in record time. With ...READ MORE

Here's Why the Banksy Movie Is a Banksy Prank

A new "documentary" directed by the world's most famous street artist is just another of his signature ruses.READ MORE

Greatest Business Leaders of the 20th Century

Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ MORE

The Bear Market's Happiest Man

Tom Neff explains what companies from Lucent to Yahoo! are looking for in their new leaders. Hint: Internet-startup experience is not enough.READ MORE

The New Faces of Social Media

Justine Ezarik (aka iJustine) has more than 300 million video views and corporate clients from GE to Intel to Mattel. Justine Ezarik -- known on the web as iJustine -- posted a video on YouTube this past spring about her desire ...READ MORE

Same Place, Different World

For 50 years, the men and women of Campbellsville, Kentucky sewed underwear in a vast Fruit of the Loom plant that dominated the town's economy and its psychology. Then Fruit of the Loom shut down, Amazon.com moved in, and Campbellsville changed forever.READ MORE