From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»
The visualization below doesn't need much explanation. It's a wonderfully simple illustration of how the 33 miners trapped in a Chilean copper-gold mine have managed to survive over the past couple months: by living off deliveries in ...READ»
In this blog, I have the wonderful opportunity to feature companies that are leading the way in CSR. Although most of the companies are global, their CSR work is performed in local communities to help people to build better ...READ»
About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for using pseudo-science.
Is it true ...READ»
Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»
"I had a friend carrying one of these in Chinatown and someone bumped him," says Jay Lee, a designer at Kikkerland, purveyor of kitschy, fun doodads. "He goes, What'd you say? And it worked!" No wonder: the ...READ»
On April 1, Ideo founder David Kelley will be awarded the Edison Achievement Award by the Thomas Edison Papers at Rutgers University for his “pioneering contributions to the design of breakthrough products, services, and ...READ»
Add dairy farmers to Campbell Soup on the list of those most likely to thrive through the downturn. A new bill sponsored by the senator from Nebraska--Sen. Ben Nelson (D-NE)--would subsidize the production of "biogas"--a renewable ...READ»
On August 2, 1985, as Delta flight 191 approached Dallas-Fort Worth airport, it was rocked by wind shear, causing the plane to crash. Aboard was Philip Estridge, the man who helped bring the IBM PC to market in record time. With ...READ»
There's nothing like being in the right place at the right time. Smart companies spend big money on research and development to ensure that their offerings are up to date -- and to make sure they don't miss out on lucrative new ...READ»
Classic entrepreneurs who built companies from scratch dominate the list of the best. Shockingly, only one woman -- Estee Lauder -- made the top 50 of Professors Anthony J. Mayo and Nitin Nohria's list of top 100 business leaders.READ»
For 50 years, the men and women of Campbellsville, Kentucky sewed underwear in a vast Fruit of the Loom plant that dominated the town's economy and its psychology. Then Fruit of the Loom shut down, Amazon.com moved in, and Campbellsville changed forever.READ»
Great story in today's New York Times about Hannaford Brothers, a New England-based grocery chain, doing their own nutritional ratings for more than 27,000 grocery items, giving them a straightforward zero to three-star rating based ...READ»
If you don't know by now, there's been a heap of controversy over CBS' decision to group contestants by ethnicity for the next season of Survivor: Cook Island. Perhaps not the most PC thing to do for CBS. In fact, General Motors, The ...READ»
I've always been fascinated by the leap from consumer product to cultural icon -- when and how this happens and, of course, when you notice it. Maybe it's the first time you hear someone use Tivo as a verb. Or the first time you hear ...READ»
