Topic: California Institute of Technology

You Got Game Theory!

It was all such fun until we realized that no business really uses game theory.READ»

The Celebrity Cell

Uh-oh. Is Jessica Simpson living in your brain? Researchers now know why we remember celebrity-filled ads. But do they work?READ»

No Risk, No Reward

Nine amazing and instructive lessons on the power of breaking the mold, the genius of the unexpected move, the thrill of standing out from the crowd, and the virtues -- yes, virtues -- of conservatism.READ»

Evolutionary Economics: Bottom Up Solutions to Business Problems

A new science called evolutionary economics offers fresh insights into how the business landscape isn't controlled from the top.READ»

• How to Build a Brand Like Obama
• Customer Focused Companies

Consumer Perceptions, Manipulation and Molding

Turns out that we as consumers can be easily manipulated -- and it's probably happening far more often that we'd like to imagine. A couple of studies released this year draw attention to this. The first demonstrates that consumers ...READ»

Nothing but Net

Future Tense: 802.11b Wireless Networking TechnologyREAD»

Nano Is Nice

Bruce Stewart is building a nanotech research conglomerate.READ»

What Makes a Product Cool

The Fast Interview: Steve Quartz on neuromarketing – and why iPods are like heroin.READ»

Niniane Wang

Engineering managerREAD»

• Presenting the 2008 Fast 50
• The World's Most Innovative Companies
• The Faces and Voices of Google

Fast Networking with Mindshare

Where does the project-schizophrenic entrepreneur of the 21st-century network?...not at the yacht club. The age of the garage-tinkerers turned Silicon Valley CEOs vaulted a generation of unsophisticated minds to the top rung of the ...READ»

The Aesthetics of Social Networks

Danah Boyd is an information management PhD student at the University of California, where she researches how people negotiate their presentation of self in online communities and other social contexts. Jon Lebkowsky serves as CEO of ...READ»

Chief Travel Scientist

Job Titles Of The Future: Danamichele Brennen O'BrienREAD»

Marketing Radical Innovation

Lee Cooper is a professor and director of the Venture Development Project at the UCLA Anderson School of Management. His session touched on how to recognize the kernel of an innovation from a business perspective, how to identify the ...READ»

Where is the Auto Industry’s Moore’s Law?

In the April 19, 1965 issue of Electronics Magazine, Gordon Moore, co-founder of Intel made an observation about the development of integrated circuits, which are at the heart of the modern computer's ever improving ...READ»

She's the Real (Internet) Deal

When it comes to evaluating Internet deals, Larraine Segil knows what's real. She's advised some of the biggest companies on how to partner with startups, and she's literally written the book on what she calls "Fast Alliances."READ»

Houston Is Recession-Proofing Its Economy -- With Wind Power

Flush with oil-and-gas money but wary of a bust, the Texas metropolis launches a multimillion-dollar effort to recession-proof its economy.READ»

innovation - Albert Yu

"Failure is just part of the culture of innovation. Accept it and become stronger."READ»

Just Around The Corner: The First 3D Map

Fast Interview: Earthmine co-founder John Ristevski talks about competing with Google and the first consumer applications for this space-age technology.READ»

• The Top 10 Websites You Never Heard Of
• Why Facebook Is Even Bigger Than You Think

He Turns Ideas into Companies - at Net Speed

Bill Gross, CEO of Idealab, has started 18 companies in nine months. On the Net, he says, "time is more important than money."READ»

Facebook's Mark Zuckerberg: Hacker. Dropout. CEO.

When Mark Zuckerberg showed up in Palo Alto three years ago, he had no car, no house, and no job. Today, he's at the helm of a smokin'-hot social-networking site, Facebook, and turning down billion-dollar offers. Can this kid be for real?READ»

Dawn of the Dead

Once one of the hottest companies in Silicon Valley, Sun Microsystems crashed with the dotcoms, but it kept pouring money into R&D. Now there are signs of a revival, thanks to a new CEO and a big black box.READ»

The Architect of a Different Kind of Organization

Joshua Prince-Ramus isn't just creating buildings. In a field obsessed with celebrity, he's putting the work -- and his workers -- first.READ»

Life/Work - Issue 35

"How come these men have so much and you have so little?"READ»

Facebook is the "It" Company of 2007

41 million users and growing. The cool spot for coders. The hot place to test a business. The "it" company of 2007.READ»