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Topic: BzzAgent Inc.

  
SALES + MARKETING   |  1 comment

BzzKiller

BY Heath Row
Relevancy Score: 100
Fri May 7, 2004 at 12:33 PM

In her blog Decent Marketing, Katherine Stone takes Fast Company to task for our May 2004 article on BzzAgent and how to best harness word-of-mouth marketing. Stone questions the possibility of mobilizing honest word of mouth and ...READ»

BZZ AGENT   |  Comment

BzzAgent.COM - Do you know the Bzz first?

BY Ryan Foster
Relevancy Score: 100
Wed Sep 3, 2008 at 7:28 PM

Recently I read the book Buying In by Rob Walker. Hands down the best book I have ever read. In Buying In Rob dedicates an entire chapter discussing the website/marketing firm called BzzAgent. BzzAgent is a community of Bzzers ...READ»

INNOVATION   |  Comment

What's The Buzz?

BY Linda Tischler
Relevancy Score: 94
Wed Dec 19, 2007 at 12:48 AM

A young Boston-based marketing agency has put together a nationwide army of just plain folks who stand ready to give your product great word of mouth--for a price. One caveat: Schlockmeisters need not apply.READ»

SALES + MARKETING   |  1 comment

What's the Buzz?

BY Heath Row
Relevancy Score: 89
Wed May 19, 2004 at 12:43 PM

Word-of-mouth marketing and "buzz" are all the rage these days, but how do you effectively foster idea viruses and viral marketing? More importantly, how do you measure and track its impact? Boston-based BzzAgent has some solid ...READ»

MARKETING   |  Comment

Good vs. Evil Word-of-Mouth Marketing

BY Jackie Huba
Relevancy Score: 88
Thu Aug 12, 2004 at 2:38 PM

A few weeks ago in Chicago, Ben McConnell and I attended an exploratory meeting of the new Word of Mouth Marketing Association (WOMMA), which was formed in May. It's high time for an organization dedicated to legitimizing ...READ»

   |  1 comment

Word of Mouth: The Real Deal

BY Karen Post
Relevancy Score: 70
Tue Jul 8, 2008 at 5:47 PM

There was a huge silence in the Disney Resort meeting room. An audience member stood up, microphone in hand, poised to ask a question, and instead voiced his opinion to nearly 500 marketers, brand managers, agency folks, and business ...READ»

SALES + MARKETING   |  1 comment

Hotel Me No Secrets II

BY Heath Row
Relevancy Score: 41
Tue Nov 4, 2003 at 9:46 AM

Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR." Not only ...READ»

LEISURE   |  Comment

In Good Company

BY Jena McGregor
Relevancy Score: 33
Wed Dec 19, 2007 at 7:58 AM

Even as more and more companies are jumping on the blogwagon, very few get it right. These company blogs give customers, partners, and recruits an authentic peek inside.READ»

SALES + MARKETING   |  2 comments

Epidemic, Buzz, and Experimental Marketing

BY Heath Row
Relevancy Score: 16
Mon Nov 3, 2003 at 4:38 PM

Dave Balter is CEO of BzzAgent. David Scott Carlick is a venture fellow with Vantage Point Venture Partners. Dan Mechem serves as VP for Intelliseek. David Reis leads DEI Worldwide. And Samantha Skey is VP of the convergent marketing ...READ»