In her blog Decent Marketing, Katherine Stone takes Fast Company to task for our May 2004 article on BzzAgent and how to best harness word-of-mouth marketing.
Stone questions the possibility of mobilizing honest word of mouth and ...READ»
Recently I read the book Buying In by Rob Walker. Hands down the best book I have ever read. In Buying In Rob
dedicates an entire chapter discussing the website/marketing firm
called BzzAgent. BzzAgent is a community of Bzzers ...READ»
A young Boston-based marketing agency has put together a nationwide army of just plain folks who stand ready to give your product great word of mouth--for a price. One caveat: Schlockmeisters need not apply.READ»
Word-of-mouth marketing and "buzz" are all the rage these days, but how do you effectively foster idea viruses and viral marketing?
More importantly, how do you measure and track its impact? Boston-based BzzAgent has some solid ...READ»
A few weeks ago in Chicago, Ben McConnell and I attended an exploratory meeting of the new Word of Mouth Marketing Association (WOMMA), which was formed in May.
It's high time for an organization dedicated to legitimizing ...READ»
There was a huge silence in the Disney Resort meeting room. An audience member stood up, microphone in hand, poised to ask a question, and instead voiced his opinion to nearly 500 marketers, brand managers, agency folks, and business ...READ»
Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR."
Not only ...READ»
Even as more and more companies are jumping on the blogwagon, very few get it right. These company blogs give customers, partners, and recruits an authentic peek inside.READ»
Dave Balter is CEO of BzzAgent. David Scott Carlick is a venture fellow with Vantage Point Venture Partners. Dan Mechem serves as VP for Intelliseek. David Reis leads DEI Worldwide. And Samantha Skey is VP of the convergent marketing ...READ»
