Topic: Burton

Hard Gear Is Good to Find

Snowboarding's hard and soft sells.READ»

Listen Up!

You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»

How the Aeron Chair Inspired Burton

How the design of the iconic office chair inspired a breakthough snowboard binding from Burton Snowboards.READ»

The World's Most Innovative Companies

We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas -- and prove beyond a doubt how business is a force for change. We call them the Fast 50.READ»

• Presenting the 2008 Fast 50
• The Faces and Voices of Google
• Slideshow: The World's 50 Most Innovative Companies

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Here's an Idea!

Unit of OneREAD»

Customers Last?

The Customer First Award issue of Fast Company is always my favorite FC read each year. The selection of winners, honorable mentions, and "local heroes" always provides an insightful glimpse into the manifold goodness that is ...READ»

Visions of Shaun White's Fall '09 Line for Target

A peek into the designs for the second season of Shaun White's clothing line for Target.READ»

Carving Out a Niche

For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»

The Business of Being Shaun White [exclusive video]

My cover story on Shaun White was bound to take one of two angles.READ»

• Shaun White's Business is Red Hot

Introducing Guest Blogger Brett Lovelady: Simplify, Simplify, Simplify

It may shock you to hear that I know very little about video gaming. OK, that's actually an overstatement. I know nothing about video gaming. That's not to say I don't have deep admiration, nay, awe for folks who not only understand ...READ»

• Simplicity + Technology = Sweet Success

Green Design, Literally: The Tennis Ball Chair

Furniture designer Hugh Hayden's Tennis Ball Chair is the embodiment of green design--both literally and figuratively. The designer's chair, made up entirely of non-toxic, low-density, repurposed polyethylene (tennis balls) is ...READ»

Incoming!

Fresh faces from the front lines of design.READ»

Simplicity + Technology = Sweet Success

Technology promised to make our lives easier. Instead, too many gadgets today seem to require an engineering degree to operate. Designer Brett Lovelady aims to change that by teaching his clients the mantra "Simplify, simplify."READ»

Simplicity + Technology = Sweet Success

Technology promised to make our lives easier. Instead, too many gadgets today seem to require an engineering degree to operate. Designer Brett Lovelady aims to change that by teaching his clients the mantra "Simplify, simplify."READ»

Fast 50 Updates

Thirty-three of the companies on last year's Fast Company 50 didn't make the list this time. But that doesn't mean they've lost their luster. Here's what they've been up to.READ»