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Topic: Burton

  
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Hard Gear Is Good to Find

Snowboarding's hard and soft sells.READ»

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Listen Up!

You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»

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Burton's Olympic Snowboarder Gear More Hash-Pipe Than Half-Pipe

The official uniform for the U.S. Olympic snowboarding team. Righteous or wrong?READ»

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The World's Most Innovative Companies

We canvassed the experts, analyzed the products, and crunched the numbers. From visionary upstarts to storied stalwarts, here are companies that dazzle with new ideas -- and prove beyond a doubt how business is a force for change. We call them the Fast 50.READ»

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How the Aeron Chair Inspired Burton

How the design of the iconic office chair inspired a breakthough snowboard binding from Burton Snowboards.READ»

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Most Innovative Companies - All Stars

These companies, featured on our 2008 and 2009 honor rolls, fought a dour economy with renewed creativity and bold initiatives. (Alas, not all fared ...READ»

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Snowboarder Shaun White Just Built the Secret Playground You've Dreamed of Since Age 13

Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»

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Shaun White's Business Is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

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Here's an Idea!

Unit of OneREAD»

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Customers Last?

The Customer First Award issue of Fast Company is always my favorite FC read each year. The selection of winners, honorable mentions, and "local heroes" always provides an insightful glimpse into the manifold goodness that is ...READ»

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WANTED: Astro A30 Headset

With its new follow-up to its successful A40 headset for tournament players, Astro Gaming tries to bring the pro-gaming audio experience to the masses.READ»

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The Winter Olympics Uniforms: For God, Country, Fashion, and Sport

Appearances are everything when it comes to competing for your country. Joe Duffy gives the U.S. and Canadian Olympic uniforms a design review.READ»

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Visions of Shaun White's Fall '09 Line for Target

A peek into the designs for the second season of Shaun White's clothing line for Target.READ»

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The Business of Being Shaun White [exclusive video]

My cover story on Shaun White was bound to take one of two angles.READ»

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The Winter Olympics Uniform Review: Part Deux

After a week of the winter games, Joe Duffy is back with more commentary on what the athletes wore.READ»

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Carving Out a Niche

For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»

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Big Companies and Sponsors Taking Notice of Professional Gaming

Major League Gaming shoots for being the next lifestyle brand for young men.READ»

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Introducing Guest Blogger Brett Lovelady: Simplify, Simplify, Simplify

It may shock you to hear that I know very little about video gaming. OK, that's actually an overstatement. I know nothing about video gaming. That's not to say I don't have deep admiration, nay, awe for folks who not only understand ...READ»

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Green Design, Literally: The Tennis Ball Chair

Furniture designer Hugh Hayden's Tennis Ball Chair is the embodiment of green design--both literally and figuratively. The designer's chair, made up entirely of non-toxic, low-density, repurposed polyethylene (tennis balls) is ...READ»

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Olympic Uniforms Take Home the Gold in Ugly-Off

We've put in our time lauding the slick and well-designed Olympic uniforms. These are the other ones. Amid the pageantry of competition, a surprising number of athletes trotted, slid, or squatted into the ready position in garb that ...READ»

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Incoming!

Fresh faces from the front lines of design.READ»

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Simplicity + Technology = Sweet Success

Technology promised to make our lives easier. Instead, too many gadgets today seem to require an engineering degree to operate. Designer Brett Lovelady aims to change that by teaching his clients the mantra "Simplify, simplify."READ»

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Fast 50 Updates

Thirty-three of the companies on last year's Fast Company 50 didn't make the list this time. But that doesn't mean they've lost their luster. Here's what they've been up to.READ»

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Most Innovative Companies - Company Index

Sponsored by The Top 50 AEG Los Angeles, CA Affymetrix Santa Clara, ...READ»