Related Content: Burger King Corporation

'Kingon' Invasion: Burger King and Paramount Ink Blockbuster Marketing Deal

BY Clay Dillow
Relevancy Score: 100
Tue May 5, 2009 at 10:10 AM

After going three-for-three in drawing public criticism for its Whopper Virgins, Texican and Square Butts campaigns, Crispin Porter + Bogusky has scored another trifecta: a three-picture Burger King marketing tie-in with Viacom's Paramount Pictures, starting with Friday's release of Star Trek.READ»

KINETIC ENERGY HARVESTERS | Comment

Drive-Through Goes Green: Burger King Installs Kinetic Generators

BY Clay Dillow
Relevancy Score: 100
Wed Jul 8, 2009 at 12:08 PM

A New Jersey Burger King is flipping its image by installing kinetic energy harvesters in its drive-though lane to convert energy from slowing cars to electricity. READ»

BURGER KING | Comment

Burger King's New Web Site Becomes Hub For Advertising Favorites

BY Clay Dillow
Relevancy Score: 100
Mon Jul 20, 2009 at 2:01 PM

The Subservient Chicken is back. Burger King has revamped its web site, creating a multimedia home for some of its best-known but long since retired advertising efforts, as well as the corporate and nutritional information that has ...READ»

GUEST HOST: LEWIS CARBONE | 5 comments

Experience Tracking: Day One

BY Heath Row
Relevancy Score: 100
Tue Dec 14, 2004 at 3:15 PM

I love Lou's idea of experience tracking. Day to day, what feels good? What feels confusing? This noon, I had an experience that was a little of both. While running some errands, I came across a Burger King. I don't regularly ...READ»

ADVERTISING + PR | 2 comments

D’oh! The Plot to Simpsonize America

BY Linda Tischler
Relevancy Score: 100
Tue Jul 24, 2007 at 5:52 PM

I confess, I was a little sad that I was out of the office the day the Fast Company class photo that appeared in the June issue was taken. One crummy reporting trip and I missed my chance to finally get my mug in the magazine! But ...READ»

BRAND EXTENSIONS | Comment

Best -- And Worst -- Brand Extensions Of 2008

BY Linda Tischler
Relevancy Score: 100
Tue Jan 6, 2009 at 3:49 PM

It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ»

FAST FOOD NATION | 17 comments

Burger King's Struggling. Is Their Ad Agency to Blame?

BY Cliff Kuang
Relevancy Score: 100
Tue Jun 23, 2009 at 9:40 AM

BK continues to lose ground to McDonald's--and some are laying the blame on the creepy ads created by Crispin Porter+Bogusky. Hogwash.READ»

ADVERTISING | Comment

Fox, Burger King Eagerly Court the Meathead Demo

BY Cliff Kuang
Relevancy Score: 100
Tue Oct 13, 2009 at 2:38 PM

Burger King and Fox mock Jessica Simpson for her weight--even as it sells hamburgers with 2/3 the calories you need in a whole day.READ»

SOCIAL RESPONSIBILITY | Comment

Burger King Offers Free Whopper For Ditching Facebook Friends

BY Brendan Collins
Relevancy Score: 100
Fri Jan 9, 2009 at 4:47 PM

Would you de-friend ten of your Facebook friends in order to get a free Whopper? Burger King thinks you will. Released on Jan. 1, the Whopper Sacrifice facebook app asks users that very question. The app, from the offbeat advertising ...READ»

INNOVATION | 14 comments

Veggie King

BY Kevin Ohannessian
Relevancy Score: 97
Wed May 18, 2005 at 11:37 AM

A veggie burger is coming from Burger King? That is too little too late. First, the fast food companies offer fruit salads. And now more vegetarian fare. But, that is only a band-aid on internal bleeding. The big chains need to ...READ»

2009 FAST 50 | 4 comments

The Most Innovative Companies in Advertising & Marketing

BY Danielle Sacks
Relevancy Score: 91
Wed Feb 11, 2009 at 2:57 PM

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing.READ»

INNOVATION | Comment

Ruling The Roost

BY Ryan Underwood
Relevancy Score: 87
Wed Dec 19, 2007 at 8:06 AM

Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.READ»

ANTI-SOCIAL | Comment

7 Anti-Social Facebook Apps

BY Chris Dannen
Relevancy Score: 83
Fri Jan 9, 2009 at 12:26 PM

Social networks are about maintaining friendships and fostering new ones, but some of the apps made for them seem bent on doing the opposite. Here are 7 anti-social Facebook apps, and why you might want them anyway.READ»

MARKETING BLOGJAM | 1 comment

Russ Klein Interview: Explaining Social Currency

Relevancy Score: 79
Thu Jun 8, 2006 at 12:10 PM

The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference. Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»

FAST FOOD | 2 comments

Fast Food and Bicyclists: Two Peas in a Pod?

BY Ariel Schwartz
Relevancy Score: 74
Fri Aug 21, 2009 at 2:08 PM

It seems like the ultimate contradiction--a presumably environmentally-conscious bike rider in Portland, Oregon gets riled up because she can't go through a local fast food chain's drive-through window on her two-wheeled ride. She ...READ»

MARKETING BLOGJAM | Comment

Challenges of Co-creation, Within Organizations and Outside Organizations

Relevancy Score: 70
Thu Jun 8, 2006 at 12:07 PM

From the Corante Innovative Marketing conference: We've just finished listening to a terrific presentation bby Burger King CMO Russ Klein (about which more later). We broke into groups to discuss co-creation....my group essentially ...READ»

CRISPIN PORTER + BOGUSKY | 16 comments

Crispin Porter + Bogusky's Crowdsourcing Experiment Backfires

BY Cliff Kuang
Relevancy Score: 70
Fri Aug 28, 2009 at 10:43 AM

Designers revolt after the ad-agency solicits a crowd-sourced logo for Brammo Motorcycles.READ»

CREATIVITY AND INNOVATION | Comment

What Paris Hilton Can Teach You About Branding

BY Kermit Pattison
Relevancy Score: 66
Wed Dec 19, 2007 at 11:08 AM

The Fast Interview: Alex Bogusky, an ad guy who definitely doesn't shy away from controversy.READ»

MARKETING AND ADVERTISING | 4 comments

The 10 Most Creative People in Marketing and Advertising

BY Danielle Sacks
Relevancy Score: 66
Thu Jun 11, 2009 at 9:00 AM

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»

ADVERTISING | Comment

The Gunn Report's Most Decorated Ads Include Interactive for the First Time

BY Cliff Kuang
Relevancy Score: 62
Thu Nov 19, 2009 at 11:56 AM

The 2009 Gunn Report tallies ad awards from around the world, and presents the ones that have won the most.READ»

BUSINESS IDEAS | 1 comment

STOCK MARKETING - 1° Will To Act

BY Hidevaldo Júnior
Relevancy Score: 57
Mon Sep 15, 2008 at 10:44 PM

STOCK MARKETING is the result of the marketing and advertising that positively influencing the stock market. Because they are interdependent - increased products sales and brand equity to pull prices of the stocks and investors ...READ»

LEADERSHIP | Comment

Fast Talk: Creative to the Core

BY Michael A. Prospero
Relevancy Score: 56
Wed Dec 19, 2007 at 8:01 AM

What's it like when your job depends on generating new ideas, inspiring others to do the same, and figuring out how to use the result? Creativity is the essence of business--and the elixir of these five leaders.READ»

ADVERTISING + PR | 25 comments

We Spent $2.6 Million on What?

Relevancy Score: 54
Mon Feb 6, 2006 at 11:55 AM

I wonder if people's TiVo patterns changed during the Super Bowl. Do fewer people Tivo (I know I'm using it as a verb, and I'm sorry for that) the game, in order to watch it, and the commercials, live, or do even more people Tivo the ...READ»

BMW | Comment

BMW Z4 Ads Slick, Immersive

BY Cliff Kuang
Relevancy Score: 53
Thu Apr 9, 2009 at 12:03 PM

A couple months ago, BMW released what was perhaps a decent but not necessarily superb ad for their Z4 convertible, which showed the car racing around on a white surface, it's tires leaving colorful marks--turning the hot-rod driving ...READ»

ADVERTISING | 2 comments

iPhone Apps--No Longer Just For Productivity and Fun--Now a Real, Viable Marketing Platform

BY Clay Dillow
Relevancy Score: 50
Tue May 12, 2009 at 9:57 AM

When the iPhone launched two years ago, the media (and pretty much everyone else) called it a game-changer among mobile devices. But the potential impact on advertising dollars and how they are spent is swiftly becoming the larger ...READ»

Topic: Burger King Corporation