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Topic: Burberry Group plc

  
burberry-plaid5

Burberry and the Next Big Brands to Come From the East

The plaid giant's significant expansion in Singapore signals the winning strategy for becoming a global brand: Woo Asian customers first.READ»

BLOGGING   |  Comment

Luxury Debate: Collections VS Hero Items

In this transformational time, many brands are suffering, while a select few are flourishing. Within the walls of luxury, there is an ongoing debate on whether to develop collections or hero items—opposite poles of the spectrum. While the collections trend is about stylistic consistency for a harmonious lifestyle, the hero item trend explores the highly prized gems that eliminate unnecessary and sometimes unwanted items found in collections.READ»

Kenan Samms
BRANDING   |  1 comment

China Declares War Against Foreign Luxury

The upscale districts of Shanghai and Beijing sparkle with high-decibel status, from Armani to Prada to Burberry. The newly-minted Chinese upper class doesn't seem to mind this. But based on a report in this weekend's Financial ...READ»

glacier
CHANEL   |  3 comments

Is the Times Travel Section Tone Deaf?

The "Travel Winter 2008" issue of the New York Times Style Magazine features imagery of our rapidly melting polar caps. The photospread of the grand scenery is juxtaposed with luxury items such as $6845 black and white pelt of a mammal formerly known as endangered or a $3195 Chanel bag.READ»

Kenan Samms
INNOVATION   |  Comment

Clinton, Obama, and the Marketing of Experience

It doesn’t appear to be working. Senator Clinton has built her presidential brand on the value of experience and the implicit – and sometimes explicit – risk of the new and untested. But the hunger in the gut that voters ...READ»

Global City of the Year: London

Global City of the Year: London

Where one of every eight works in a creative industry.READ»

Kate Moss

Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

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Does Your Brand Need to be Born Again?

Some brands are timeless: Tiffany's, Ivory Soap, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they represent. Their brand story is clear and consistent in any day ...READ»

Power Couple

How many great husband-and-wife business teams can you think of? Us neither. But Kate and Andy Spade have figured out how to make their unusual partnership work. They've built a fashion empire -- but can they make it last?READ»