FastCompany RSS

Topic: Bruce Springsteen

  
   |  Comment

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»

   |  Comment

Why Is it So Hard to Be Kind?

Every so often, you have a small experience in business that teaches big lessons about what really separates winners from losers. I had one of those experiences a few weeks ago, involving my father and a Cadillac dealer.READ»

   |  Comment

Rollingstone.com Relaunches With Exciting Extras, but No Screams

Rolling Stone has rolled out its new Web site today, er, tomorrow. Or something. More importantly, for the first time in a long time, it's in charge of its own online destiny. A deal with RealNetworks, which ran the magazine's online ...READ»

   |  Comment

The Fastest Way To Obtain Internet Satellite TV And Save Hundrends Of Dollars Each Month

 Bruce Springsteen complained in a 1992 song that there were 57 channels and nothing on. He started out with cable TV and “switched ‘round and ‘round ‘til half past-dawn” and couldn’t find anything to watch. So ...READ»

   |  Comment

Patti Smith at Pratt Legends 2009 Gala

Patti Smith entertained the crowd at the Pratt Legends 2009 gala by singing her hit "Because the Night," evidently a warm up for her performance of the song with Bruce Springsteen two nights later at the Rock 'n Roll Hall of Fame.READ»

   |  Comment

Why Can't Poetry Be an Organizing Tool? Why Cant' the Arts Play a Big Role in Politics?

I live just outside Northampton, Massachusetts. About ten years ago, Northampton established the position of City Poet Laureate, with a two-year term. Until two years ago, the post was mostly ceremonial. The official poet would ...READ»

   |  Comment

Panic Away

Hi. My name is Terry Kyle and I used to suffer from terrible panic away attacks and anxiety that was emotionally crippling. Before I get into the tips that I used to stop my panic away attacks that could work for you, let me give ...READ»

   |  Comment

Weezer Snuggie: Greatest Rock 'N' Roll Marketing Since the ELO Hockey Puck

For $30, the blue Weezer Snuggie--$50 for the "Snuggie Safari"--comes with a copy of the band's new album, "Raditude."READ»

   |  Comment

Legends of the Fall: Patti Smith, Marc Jacobs, and David Rockwell Headline Pratt Gala

"Godmother of Punk" Patti Smith didn't go to Pratt. She didn't have the money and, she says, she was "too erratic a student" to get past the admissions office. That didn't stop her, however, from enthusiastically accepting an award ...READ»

   |  Comment

Atlantic City Welcomes Stevie Wonder at the Borgata Casino in Atlantic City

Stevie Wonder will be performing live, in concert, at The Borgata Casino in Atlantic City. The best selection of tickets is on sale now through ACTickets.com. READ»

   |  Comment

Flawless to Clueless, Part II: The Fender Telecaster

What constitutes a "game changer?" It's usually an idea so bold that its effect completely alters preconceived notions of what something can do or should be. Think Apple's iPhone, Toyota's Prius or even the font Helvetica. The Fender Telecaster changed the way musicians thought about the electric guitar.READ»

   |  Comment

Will NPR Save the News?

The most successful hybrid of old and new media comes from the last place you'd expect. How NPR's digital smarts, nonprofit structure, and good old-fashioned shoe leather just might save the news.READ»

   |  Comment

No Doubt’s New Sales Strategy: Buy One Concert Ticket, Get Our Entire Catalog!

In an effort to hustle up ticket sales in a down economy, the band No Doubt is offering an unheard-of incentive to concertgoers who attend their show: Fans who purchase a full-priced ticket ($42.50) will receive a digital download ...READ»

   |  Comment

Super Bowl XLIII

Sun, February 1 Play Football Tampa, Florida After tickets to the big game are parceled out to the NFL teams, the media, and corporate sponsors, just 1% are left for everyone else -- that is, the general public, or at least the ...READ»

   |  Comment

The Real Star of the Super Bowl, with Apologies to Kurt, Big Ben, and Bruce

There's no way of knowing how Kurt Warner and Ben Roethlisberger will handle the pressure-cooker on Sunday. But one fellow guaranteed to heat things up at the Super Bowl is Ron Krivosik. Meet the man in charge of feeding 80,000 people--fans, players, media, the skybox elite, even Bruce Springsteen and the E-Streeters.READ»

   |  Comment

Now February 2009

Coming in February: Super Bowl XLIII, Toy Fair '09, and the transition from analog to digital TVREAD»

   |  Comment

How to Make Yourself and Others Happier

Why do companies make it so hard to say thank you to the right people?READ»

   |  Comment

Now September 2008

What's happening in September, from clean coal to the hottest new music.READ»

   |  Comment

The Power of Words

We're hurt, angry, confused, sad. Where do we turn to make sense of what's happened -- and to move forward? To poets, songwriters, philosophers, and historical figures. Add your favorite quote here.READ»

   |  Comment

9.11.01 Voices

The power of any community is a function of the strength of its connections. Join the global Fast Company community as it asks: Where do we go from here? What's important now? How can we be of service?READ»

   |  Comment

How Do I Begin Again?

A special message to our readers.READ»

   |  Comment

P2P: Person-to-Person Business

"The most exciting breakthrough of the 21st century will occur not because of technology, but because of an expanding concept of what it means to be human."-- John Naisbitt, Megatrends Last winter, a friend's son joined us in box ...READ»

   |  Comment

Digital Squared: Living in an iTunes World

There's an important lesson in Apple Computer's phenomenal success with iTunes. It's understanding that the digital acquisition of digital products is a new megamarket.READ»

   |  Comment

Letter Perfect

Hatch Show Print is keeping the rock-and-roll tradition alive.READ»

   |  Comment

3.5 Trillion Miles ... and Counting

They are the world's most powerful promotional currency -- a medium of exchange that people manage almost as carefully as cash. So what does the future hold for frequent-flier miles? Answers to seven high-flying questions.READ»