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Topic: Bruce Nussbaum

  
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HEALTH CARE   |  Comment

GE Demos the Vscan, a Pocket-Sized Ultrasound Device, at its Healthymagination Showcase

The Vscan is part of GE's health care and technology showcase in Manhattan, which will be open to the public on Saturday.READ»

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MANTRA   |  12 comments

Just Say No To 'Innovation'

Promoted as the "in" word in design circles in recent years, 'innovation' has become a mantra devoid of meaning. Glorified by the likes of Bruce Nussbaum of BusinessWeek and David Kelly of IDEO, "innovation" ...READ»

BRAND   |  Comment

The Design Thinking Lecture Series.

Talking and Thinking about Design ThinkingREAD»

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Why Ugly Sells

Designing universally attractive products sometimes means eschewing beauty.READ»

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Toothbrushes, TiVo, and Twitter: Designing Great Relationships

If a company can't replicate the traditional exchange between maker and consumer, the relationship is destined to fail.READ»

INNOVATION   |  Comment

Is Innovation Dead? Hardly!

Well, Bruce Nussbaum of BusinessWeek appears to be in the process of rather firmly lodging his foot in his mouth.  In two recent posts on NussbaumOnDesign, Bruce has declared that innovation is a notion that has been hyped to death ...READ»

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JOHN EDSON   |  Comment

Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

Method Cleaner

Creating Cults and Cultures With Design

Building enthusiastic, obsessive love for your company's products begins with enthusiastic, obsessive love for design.READ»

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Patterns of Emotional Connection

Why would someone buy a computer because of its exterior graphics? The answer is more than skin deep.READ»

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Fast Company Library

Books previously featured in Fast CompanyREAD»

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A Plea for More Critical Thinking in Design, Please

Critical thinking not only helps the industry learn and grow, critical thinking is the catalyst for change.READ»