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Topic: Broadway Shows

  
ENTERTAINMENT   |  Comment

Peter Lerman's Great Expectations

BY Stirling Kelso
Relevancy Score: 78
Wed Dec 19, 2007 at 8:07 AM

The young musical playwright prepares for his debut--nine years from now!--and the pressure of being the next Stephen Sondheim.READ»

MARKETING   |  1 comment

Theater of the Research

BY Heath Row
Relevancy Score: 74
Tue Aug 1, 2006 at 4:25 PM

Live theater, and perhaps even Broadway, predates the advent of television, but people staging Broadway productions are just now beginning to adopt some of the market research and development tools used by newer-media marketeers -- ...READ»

twitter-t5
NEXT TO NORMAL   |  2 comments

Twitter Works--Just Ask Broadway

BY Stephanie Schomer
Relevancy Score: 57
Tue Aug 18, 2009 at 1:41 PM

A Twitter adaptation of a Broadway musical turned followers into audience members.READ»

SALES AND MARKETING   |  Comment

End Marketing Apartheid Now

BY Tim Manners
Relevancy Score: 54
Tue Jul 8, 2008 at 5:48 PM

The meteoric rise of Barack Obama juxtaposed with the viral infection of Michael Richards and Don Imus brings to mind the stereotypes that have long plagued the business of marketing. READ»

ARTS   |  Comment

Clever Marketing Pushes a Musical to the Big Time

BY Laura Palotie
Relevancy Score: 31
Thu Apr 17, 2008 at 7:02 PM

That the New York indie theater scene is drawing forced breaths and the gap between Broadway and off is more pronounced than ever is no news to arts-inclined locals. Sure, performers and writers are still everywhere, but Manhattan's ...READ»

STRATEGY   |  Comment

Modify the Message

BY Kevin Ohannessian
Relevancy Score: 30
Thu Mar 10, 2005 at 10:15 AM

Last night I went and saw the Broadway play Spam-a-lot, a birthday gift, as I mentioned earlier. As a fan of the original Monty Python and the Holy Grail film, I enjoyed it immensely. What was intriguing were the scenes they took ...READ»