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Topic: Brian Collins

  
INNOVATION   |  1 comment

Screen Grab

BY Kevin Roberts and Brian Collins
Relevancy Score: 100
Wed Dec 19, 2007 at 8:10 AM

Is a brand what we see on the tube, or what we experience? Saatchi's Kevin Roberts takes on Ogilvy's Brian Collins.READ»

BRANDING   |  1 comment

The Imperfect Brand


Relevancy Score: 100
Mon Nov 1, 2004 at 10:32 AM

It's not often that I find advertising for a line of beauty products appealing. I grew up, like most young women in this country, staring at the pages of Vogue and Seventeen, trying to imagine what I'd look like if I just could have ...READ»

RE:CON GEL 2004   |  Comment

Brand Promise on the High Seas

BY Heath Row
Relevancy Score: 90
Fri Apr 30, 2004 at 11:38 AM

Brian Collins works as executive creative director for Ogilvy and Mather. After two computer crashes and a last-minute recreation of his presentation, Collins gave a fast-paced, good-humored speech about brand promise and ...READ»

CREATIVITY AND INNOVATION   |  1 comment

Blowing Out Advertising's Walls

BY Linda Tischler
Relevancy Score: 87
Wed Dec 19, 2007 at 7:54 AM

What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»

INNOVATION   |  1 comment

Screen Grab

BY Kevin Roberts and Brian Collins
Relevancy Score: 81
Wed Dec 19, 2007 at 8:10 AM

Is a brand what we see on the tube, or what we experience? Saatchi's Kevin Roberts takes on Ogilvy's Brian Collins in this extended debate.READ»

water, AIGA, INDEX
AIGA ASPEN DESIGN CHALLENGE   |  3 comments

Solutions for a Water-Deprived Planet

BY Alissa Walker
Relevancy Score: 74
Thu Jun 25, 2009 at 3:27 PM

The raging creeks and still snow-packed peaks of Aspen, Colorado don't outwardly suggest any hints of a global water crisis, but it provides a reflective backdrop for design students who arrived here this week to tackle what ...READ»

BRANDING   |  4 comments

Dressed for Success

BY Linda Tischler
Relevancy Score: 72
Thu Jul 7, 2005 at 7:34 PM

Will McDonald's staffers lose the attitude if they're dressed in hip baggy pants and hoodies instead of dismal perma-press duds? That's an $80M experiment the company says it's now willing to make. This week's Advertising Age ...READ»

INNOVATION   |  3 comments

The Good Brand

BY Linda Tischler
Relevancy Score: 67
Wed Dec 19, 2007 at 7:43 AM

Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ»

DESIGN IN BUSINESS   |  1 comment

Designer Approved

BY Fast Company Staff
Relevancy Score: 56
Wed Dec 19, 2007 at 7:54 AM

Who knows better than a top designer what the best-designed products are? We asked our five Masters of Design winners to share their top picks for home, office, and the road.READ»

LEISURE   |  Comment

Feedback

BY Fast Company Staff
Relevancy Score: 52
Wed Dec 19, 2007 at 8:13 AM

Letters. Updates. Advice.READ»

ADVERTISING + PR   |  6 comments

Your Ad Here


Relevancy Score: 50
Wed Jul 19, 2006 at 6:43 PM

On page 51 of the current issue of FC, we talk about advertising that’s moved beyond traditional media and into the urinal, the airport and the parking lot. Now we can add to that list. An article today from the AP says US ...READ»

DESIGN IN BUSINESS   |  15 comments

The Power of Design

BY Fast Company Staff
Relevancy Score: 49
Wed Dec 19, 2007 at 7:53 AM

Want to innovate? Want to forge lasting connections with customers? Want to outflank competitors? Want to grow? The creative and incisive folks featured in our second annual report on the Masters of Design have a lot to teach you.READ»

aiga design legends 2009
GRAPHIC DESIGN   |  2 comments

What Recession? Designers Storm the Waldorf for Gala

BY Linda Tischler
Relevancy Score: 32
Fri Sep 18, 2009 at 10:40 AM

Despite the eco-friendly cardboard centerpieces, the ballroom at the Waldorf Astoria, with its velvet draperies and glittering chandeliers was an uncomfortably swanky venue for the annual AIGA Design Legends gala in a year when the ...READ»

DESIGN   |  1 comment

Legends of the fall

BY Linda Tischler
Relevancy Score: 28
Thu Oct 26, 2006 at 1:08 PM

For a design writer, being at the annual AIGA Legends gala is like being a sportswriter at the All Star Game. Oh, look, there’s Paula Scher! Wow – behind that potted palm – it’s Massimo Vignelli. Don’t turn around, but ...READ»