A good idea can only become great if you've got the skills to sell it. Here's how, in an excerpt from the new book "IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers."READ»
Despite the eco-friendly cardboard centerpieces, the ballroom at the Waldorf Astoria, with its velvet draperies and glittering chandeliers was an uncomfortably swanky venue for the annual AIGA Design Legends gala in a year when the ...READ»
The raging creeks and still snow-packed peaks of Aspen, Colorado don't outwardly suggest any hints of a global water crisis, but it provides a reflective backdrop for design students who arrived here this week to tackle what ...READ»
What's an ad? Brian Collins runs a studio within a giant agency. By using design to rethink brands, he and his band of creative misfits are changing the answer to that question.READ»
Who knows better than a top designer what the best-designed products are? We asked our five Masters of Design winners to share their top picks for home, office, and the road.READ»
Want to innovate? Want to forge lasting connections with customers? Want to outflank competitors? Want to grow? The creative and incisive folks featured in our second annual report on the Masters of Design have a lot to teach you.READ»
Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ»
For a design writer, being at the annual AIGA Legends gala is like being a sportswriter at the All Star Game. Oh, look, there’s Paula Scher! Wow – behind that potted palm – it’s Massimo Vignelli. Don’t turn around, but ...READ»
On page 51 of the current issue of FC, we talk about advertising that’s moved beyond traditional media and into the urinal, the airport and the parking lot.
Now we can add to that list. An article today from the AP says US ...READ»
Will McDonald's staffers lose the attitude if they're dressed in hip baggy pants and hoodies instead of dismal perma-press duds? That's an $80M experiment the company says it's now willing to make. This week's Advertising Age ...READ»
It's not often that I find advertising for a line of beauty products appealing. I grew up, like most young women in this country, staring at the pages of Vogue and Seventeen, trying to imagine what I'd look like if I just could have ...READ»
Brian Collins works as executive creative director for Ogilvy and Mather. After two computer crashes and a last-minute recreation of his presentation, Collins gave a fast-paced, good-humored speech about brand promise and ...READ»
