Topic: Brett Lovelady

Simplicity + Technology = Sweet Success

Technology promised to make our lives easier. Instead, too many gadgets today seem to require an engineering degree to operate. Designer Brett Lovelady aims to change that by teaching his clients the mantra "Simplify, simplify."READ»

Simplicity + Technology = Sweet Success

Technology promised to make our lives easier. Instead, too many gadgets today seem to require an engineering degree to operate. Designer Brett Lovelady aims to change that by teaching his clients the mantra "Simplify, simplify."READ»

Design's New Hyperinteractive Audience

We've entered an age where designing for interaction means designing for distraction.READ»

• Brett Lovelady's ASTRO Design blog

Introducing Guest Blogger Brett Lovelady: Simplify, Simplify, Simplify

It may shock you to hear that I know very little about video gaming. OK, that's actually an overstatement. I know nothing about video gaming. That's not to say I don't have deep admiration, nay, awe for folks who not only understand ...READ»

• Simplicity + Technology = Sweet Success

Video Gaming Puts Your Design Firm Ahead of the Game

Gaming has moved far beyond the arcade, dark basements and dorm rooms. Knowing where it's going makes your company more competitive.READ»

• Brett Lovelady's ASTRO Design blog

Design Is a Point of View: Seven Truths in Designing

Designers at all levels of experience could probably list hundreds of opinions about what makes design successful. After two decades of designing and leading numerous design teams I have quite a few myself. But I've filtered them down ...READ»

• Brett Lovelady's ASTRO Design blog

American Design, California Style

If the U.S. has its own brand of design, it's California's free-wheeling, try-anything-once culture that's driving it.READ»

• Brett Lovelady's ASTRO Design blog

Five Top Design Firms Make the Gadgets We Love

American industrial designers are the secret heroes of the marketplace, finessing products to make them easier to use and help them sell better. Here's how five top firms have been busy shaping our world.READ»

Apple's Magic Mirror: Expert Designers Discuss the Mac Tablet

What will Apple's new tablet look like? What will it do? And why will we want it? Four of our expert designers weigh in.READ»