Topic: Brandweek Magazine

Who Gets "It"? The Alliance For Climate Protection Doesn’t

I like looking at logos. The good and the not so good, and trying to discern how they were conceived, the strategic thought process that went into developing the strategy, and then into the design itself. But a few months ago I read ...READ MORE›

Smells Good

Brandweek reports "nearly 9 out of ten men who wear fragrances believe some form of reorganization at the fragrance counter would significantly help them when choosing and purchasing a fragrance." Amen to that. Although it's not ...READ MORE›

When Brand Extensions Go Bad

Cologne made by Everlast? Something smells funny to us. READ MORE›

Merrill Lynch Uses SMS Text Marketing to Target Baby Boomers!

In a bold (and overdue) move by Bank of America’s Merrill Lynch Wealth Management division, they have decided to target well-heeled baby boomers via SMS text marketing. Advertising agency Hill, Holiday, Boston commented that ...READ MORE›

Who Gets "It"? NFL Players Association Doesn’t

I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those meetings, but I simply can’t explain the new campaign for the NFL Players Association ...READ MORE›

Best -- And Worst -- Brand Extensions Of 2008

It's hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; Starbucks's latte ...READ MORE›

New Media News 12.04.06

Enter Stage Left: Huffington Post Veers Into Original Reporting "Journalism just got more political. For the second time in as many weeks, a popular print reporter covering politics has jumped to a virtually new address. Online ...READ MORE›

Social Media Takes to the Field

Sure…corporate marketing grabs the headlines, yet field sales organizations just may benefit the most from social media. Here's why. READ MORE›

Crafting Your Own Innovation Strategy: The Who, What, and How

If companies seek to innovate sustainably over time, they need to understand who they focus on, what they should make, and how they actually conceive and develop new products and services.READ MORE›

• Dev Patnaik's Innovation blog

A Rare Branding Opportunity

Yesterday's New York Times snuck a sensible business story into the sports section of all places. Considering the rare opportunity afforded by this year's Super Bowl numerals -- XL -- John Branch tapped several branding and marketing ...READ MORE›

Hey, Beer Mon

The folks at Red Stripe Beer have gone in an interesting direction with their marketing: the informercial. Are they desperate? No. Their "Hooray Beer" campaign has driven 3,000 calls to their 800 number, tripled traffic to their ...READ MORE›

Trend Report Card: Mainstream Trends Pt. 1

To stay ahead of the curve, we developed key cultural and business mainstream trends in early February of this year. We found the freshest, promising startups like MealBaby and NowPlayIt to exotic companies like Shark Diver and Tripwolf, while orienting ourselves with the recessionary market. To see how we fared, below is our mainstream trend report card.READ MORE›

That Jacket Was Once A Plastic Bottle: Aquafina/Sam's Club in Support of Recycling

Aquafina and Sam's Club have teamed up to hand out 25,000 fleece jackets to 100 schools. Apart from keeing kids warm this winter, what's cool about this? They're made out of recycled PET bottles.READ MORE›

Widespread Empathy: Rewiring Your Corporation for Intuition

Companies that make empathy an easy, everyday, and experiential part of work inevitably outperform their peers.READ MORE›

• Dev Patnaik's Innovation blog

News Fix: From the Ad World

Time Warner has launched a new viral campaign, Dunkin Donuts challenges Starbucks with a taste test, Pepsi embarks on a mammoth rebrand and Ivanka Trump endorses cheap lunches.READ MORE›

Reinventing the MBA: 4 Reasons to Mix Business With Design Thinking

A conversation with the author and dean of Rotman School of Management Roger Martin reveals why schools need to include design when teaching business.READ MORE›

• Dev Patnaik's Innovation blog

Embrace Your Small Ideas for Big Impacts

Nothing can kill innovation faster than the performance anxiety that results from outsized ambition. An ode to the little ideas that matter.READ MORE›

• Dev Patnaik's Innovation blog

Forget Design Thinking and Try Hybrid Thinking

The true secret to innovation can be found in "hybridity," the conscious blending of different and disperse fields of thought--which doesn't always have to include design.READ MORE›

• Dev Patnaik's Innovation blog

E&P, Newspaper Chronicler, Feels Failing Print Ind., Folds after 125 Years

Has print died? It died a little today. The 125-year old scion of newspaper publishing reporting has been axed, as its parent company Nielsen folds it as part of a closure and sell off that will see nearly a dozen magazines out the ...READ MORE›

Foremost World-Changing Agencies

Saatchi S. Cone. Global Change Network. Emotive Brand. Frog. GreenOrder. DiMassimo Goldstein. Little Big Brands. 8 Agencies Changing the Industry - And the World.READ MORE›

Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy

The experienced actor behind Dos Equis' viral ad campaign on popularity, influence, and saving endangered Siberian tigers.READ MORE›

How Real Innovation Moves the Needle

In the wake of the financial disaster, it’s entirely legitimate to wonder: Is innovation relevant anymore? READ MORE›

• Dev Patnaik's Innovation blog

From Cupcakes to Comic Books: Obama's Brand is Everywhere

With the 44th president of the United States being sworn into office, brands across the nation have geared up to join the celebrations, capitalize on the fervor or just underscore their patriotism. From cookies and cupcakes to comic ...READ MORE›

Everything To Everyone

While walking through Whole Foods this weekend I came across a life size poster-board cutout of a well-known New Orleans chef who has had a successful cooking show and condiments/seasonings line. What caught my eye is that this ...READ MORE›

Reggie Who?

Unless you're an avid gamer, you've probably never heard of Reggie Fils-Aime. But if you are a member of the brand cult otherwise known as Nintendo, Reggie is nothing less than a demigod. Actually, his title is "chief marketing ...READ MORE›