Topic: Bob Langert

Supersizing McDonald's Eco-Cred

An insider's bold plan to supersize the eco-cred of McDonald's. Can it become the Wal-Mart of fast food?READ»

Building Trust with Transparency

Fast Interview: The co-author of "Tactical Transparency" on how companies can use authenticity and social media tools to reinforce their brands and create relationships with customers.READ»

• Tactical Transparency and Organized Authenticity

The McHummer of a Summer

McDonald’s finds itself under fire once again for what many are saying is an unhealthy selection of a different kind. This week Ronald and his friends began the "Hummer of a Summer" promotion, offering hungry kiddies all over the ...READ»