Comparing Starbucks and McDonald's may not seem to make sense at first, but the two chains actually have a lot in common--namely, they both promise quick and easy food and beverages on the go, and both companies have recently ramped ...READ»
Fast Interview: The co-author of "Tactical Transparency" on how companies can use authenticity and social media tools to reinforce their brands and create relationships with customers.READ»
McDonald’s finds itself under fire once again for what many are saying is an unhealthy selection of a different kind.
This week Ronald and his friends began the "Hummer of a Summer" promotion, offering hungry kiddies all over the ...READ»
