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Topic: Betty Sue Flowers

  

They Have a Better Idea ... Do You?

Unit of OneREAD»

Fortune Teller

Royal Dutch/Shell spent decades pioneering a system of scenario planning called TINA (There Is No Alternative) to anticipate dramatic changes in the world. Now your company can come up with its own TINA.READ»

There Is No Alternative to ...

How do you develop strategy in an uncertain economy? Meet TINA: There Is No Alternative. First, Royal Dutch/Shell pioneered the system of scenario planning to anticipate dramatic changes in the world. But when everything starts to change, the way to do planning is to focus on things that don't change.READ»