Topic: Beth Comstock

Final Word

NBC Universal's Beth Comstock on the what-I-want-when-I-want-it viewer--and frickin' impatience.READ»

Fast 50 Face-off: A Conversation with Innovation Guru Dev Patnaik

Innovation specialist Dev Patnaik of Jump Associates on which companies were ingenuity champs and which ones needed to "kick it up a notch."READ»

• Presenting the 2008 Fast 50
• The World's Most Innovative Companies

GE Recruits Social Media Influencers for Adventures in Immortality

Judy Hu is leading GE's embrace of social media to reach new audiences online. In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.READ»