Topic: Bernd Schmitt

Bernd Schmitt Interview: Is the Message Getting Through to Marketers?

Relevancy Score: 85
Thu Jun 8, 2006 at 3:34 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global ...READ»

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The CEO Should Be a CMO

Relevancy Score: 37
Thu Jun 8, 2006 at 5:40 PM

That was the end point of the heated discussion referred to below. I'm not sure everyone agreed with it, although one person said "That would be nirvana." But if marketing is about demand (either driving latent demand or creating it ...READ»