Related to earlier entries in FC Now, Ben McConnell challenges a correspondent who suggests that asking for feedback is a sign of weakness.
"There is no failure, only lack of feedback," he writes. "It takes courage to ask for ...READ»
Ben McConnell and Jackie Huba, co-authors of Creating Customer Evangelists (Dearborn, 2002), also co-author a Weblog entitled Church of the Customer. The relatively frequently updated site (relative to FC Now, anyway) features ...READ»
A few weeks ago in Chicago, Ben McConnell and I attended an exploratory meeting of the new Word of Mouth Marketing Association (WOMMA), which was formed in May.
It's high time for an organization dedicated to legitimizing ...READ»
Today in MarketingProfs, Jackie Huba and Ben McConnell address customer feedback -- and the fear that many leaders face while seeking and considering input and ideas from customers. To help combat that fear, the authors recommend 10 ...READ»
Ben McConnell and Jackie Huba's most recent MarketingProfs article, "Market Like a Rock Star," considers the opportunities and possibilities offered by taking your show on the road -- hitting the pavement to meet with clients, ...READ»
Jackie Huba and Ben McConnell, proprietors of the Church of the Customer and authors of Creating Customer Evangelists, have just released a new e-book!
Testify! is a 50-page e-book that shares stories about how remarkable ...READ»
I've held off on commenting on Seth Godin's most recent project until it's live -- and it's a live wire! -- but I think its debut two days ago is worth noting -- especially given Keith's guest hosting this week and our discussions ...READ»
While compiling a list of my favorite all-time business books for a fellow FC Now poster, I thought about which marketing books published in 2003 I felt were the best reads. In typical Best-of-the-Year fashion, I present to you my ...READ»
[youtube XzukIdQHTys]The final sermon: a non-sectarian evangelist puts people before the product, stories before the sell ... together, we might just make it to heaven.Last Friday was my last day as the 24/7, card-carrying Customer ...READ»
"Patronize your local, even if it's a little more expensive. Otherwise, one day, it won't be there."
My mother's words, which I've adhered to for years, even when relatively skint.
But do you "support ...READ»
Hello FC Now followers - this week is going to be fun.
Interesting story that got us here in the first place. It all started with Alison Overholt's post regarding a poor customer service experience she had with Starbucks. She used ...READ»
