Topic: Beaverton

The Most Innovative Companies in Sports

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Sports.READ»

What I did in my Holidays

He came back to New YorkREAD»

Fast Talk: Home Improvement

Intel's Genevieve Bell on why our homes will never be like George Jetson's.READ»

Surprise Package

Surprise! It's those dudes in brown. UPS's new supply-chain arm lets companies outsource everything from cell-phone repairs to customer call centers. And yes, they do deliver.READ»

Nike's Women's Movement

Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women.READ»

Contest Results: This Brand Can Be Better

Fast Company asked readers to help reinvent several successful -- and struggling -- brands.READ»

They Have a Better Idea ... Do You?

Unit of OneREAD»

Between The Lines

The stories behind this issue's stories.READ»

Several minutes

He stood there for several minutes, uncertain of what he should do. READ»

True or False: You're Hiring the Right People

If you answered "False," you may need Unicru's smart-assessment program -- a fast-paced, real-time screening system that quickens your hiring process, improves your hit ratio, and boosts your employee-retention rate. And that's the truth.READ»

High-Tech Gear for Olympic Athletes

When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes. READ»

• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear
• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma

Sales School

Unit of OneREAD»

Reconsidering Nike

Nike has come a long way since its early attempts to green its supply chain (read about Nike's early flub with the godfather of enviro design, Bill McDonough, in Fast Company's November issue). Yesterday I sat down with Nike's CEO, ...READ»

Look Into Their Eyes

These people lost high-tech jobs to low-wage countries. Try telling them that offshoring is a good thing in the long run.READ»

Giving Back

Unit of OneREAD»

Nine Ways to Fix a Broken Brand

The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?READ»

My Job Stalled When...

When companies stumble and promotions turn bad.READ»

You Get a New Boss Every Six Months

Mike Armstrong of Tektronix is by now so sensitive to the vagaries of human nature that he prefers sizing up new bosses on his own.READ»

What Great Brands Do

Scott Bedbury knows brands. The man who gave the world 'Just Do It' and Frappuccino shares his eight-point program to turn anything -- from sneakers to coffee to You -- into a great brand.READ»

learning - John Cone

"Our challenge is to put the learner in charge of the process."READ»

'But Wait, You Promised ...'

The new economy was built on a promise: The customer would finally be in charge. Why do so many customers feel betrayed?READ»

Boing!

After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint.READ»

The Nike Story? Just Tell It!

The best way for a company to create a prosperous future is to make sure all of its employees understand the company's past. That's why many veteran execs at Nike spend time telling corporate campfire stories.READ»

Who Do You Love?

The appeal--and risks--of authenticity.READ»