Topic: Basketball

NBA Effectively Utilizes Social Media to Connect With Fans

How the NBA has shot past its rivals in connecting with fans via social media.READ»

• Team Playbooks

Five Most Socially Savvy NBA Teams

The five most socially savvy teams.READ»

• Give and Go

Mark Cuban Funds Startup That Will Track Your Devices

Mark Cuban, the billionaire owner of the Dallas Mavericks and Landmark Theaters, is helping to fund a startup called BlueCava--a firm that hopes to boost your control over online marketing by tracking you online. Privacy advocates, start your engines.READ»

Adidas Revolution 30, the Jersey That Took Four Years of R&D

Light and breezy, even in 4XL.READ»

Steve Nash Shoots, Dazzles With ESPN Doc on Terry Fox

Of the dozen off-court projects that the NBA star-turned-entrepreneur is juggling, tonight's documentary on Terry Fox is by far Nash’s most personal project.READ»

Geographic Bias: One of the Greatest Threats to Marketing and Research

Too often, we find ourselves applying the "focus group of one" mentality to our work, assuming that the place we're from is indicative of what the country--or the world--thinks. But we have to strive to challenge our own geographic assumptions and bring a diversity of cultural perspectives to the discussion.READ»

A 31-Year Look at Mark Parker's Nike Career

How Mark Parker helped create Nike's success.READ»

• Artist. Athlete. CEO.
• Kobe Talks Shoes
• Biomechanists at Play

Kobe Bryant Talks Nike Shoes

"When you're talking about shoes, I start thinking about the collaboration from a performance angle," says Kobe Bryant of the Los Angeles Lakers. "You know, I'm cutting, changing directions, jumping. Performance is priority No. 1." ...READ»

• Artist. Athlete. CEO.
• Nike's All-Star Designer
• Biomechanists at Play

Judging Talent by What You See, Hear, and Understand

Rich Cho is one of a new breed of general managers in the NBA. With a background in engineering as well as law, Cho is regarded an executive who can balance the need for talent on the basketball court with a need to balance the books. And Cho's talent assessment technique is applicable outside the world of professional sports.READ»

Do Not Do Sit-Ups

Countless people do sit-ups as part of a regular workout routine to strengthen their back and abs. However, Dr. Stuart McGill, professor of spine biomechanics at the University of Waterloo, has conducted enormous amounts of research on how backs get damaged. So what do sit-ups have to do with business?READ»

LeBron, The Media, and Your Message

Companies must take control of their own brand message and use their own media to do so when possible. LeBron James' control of ESPN's own show, to announce his jump from the Cleveland Cavaliers to the Miami Heat NBA Franchise, was ...READ»

Take-Two CEO Ben Feder on 3-D Gaming and Motion Controls

We sit down with Ben Feder, CEO of Take-Two Interactive, as well as Public Affairs VP Alan Lewis, to discuss the latest innovations in video games: Sony and Microsoft's motion controls, gaming on 3-D televisions, and the success of downloadable content.READ»

NBA's Sudden Glut of Retro Logos Explained

Gary Singer, CEO of the marketing neuroscience firm Buyology, theorizes on the NBA's new yen for all things yesteryear.READ»

Stamen Design Wins a $400,000 Grant for New User-Generated Data-Viz Project

The San Francisco designers known for their urban mapping and data visualization projects won the top grant from the Knight Foundation for their new concept CityTracking.READ»

Amnesty International Ad Sentences the Death Penalty to... Death

A commercial waxes eloquent about the injustices of capital punishment.READ»

Rebranding the License Plate: 4 Designers Clean Up Graphic Road Kill

Why are so many license plates so bad? Ken Carbone sets out to revisit his state's much-reviled design and invites Craig Minor, Bart Crosby, and Stefan Bucher along for the ride.READ»

• Ken Carbone's Yes to Less blog
• Browse More Expert Design blogs

Best Jerseys

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Air Jordan XIV

The Air Jordan XIV (14) was released in 1998/1999.This was the very last Air jordan shoes perfect that Michael would sport in NBA before his retirement. On January 13, 1999, Michael announced his retirement from the NBA basketball for ...READ»

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Like other athletes Air jordan shoes sports shoes

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The Next Generation of Sports Games: iPads, Web-Connected TVs, Laptops, and Cell Phones

Sports video is kicking off a wave of data-rich and customized online viewing.READ»

Infographic: Nike Puts NBA Playoff Teams in a Twitter-Based Battle Royale

A real-time Twitter visualization, perfect for NBA fanatics.READ»

Today in Most Innovative Companies

News of note from our Most Innovative Companies, including Turner Sports, Ford, and Spotify.READ»