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Topic: Banana Republic Inc.

  
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How to Dress for Work

If you ever saw how I dressed for work at my start-up every day, you'd never take fashion advice from me. As one of my employees pointed out, I wore a uniform of t-shirts, jeans and Patagonia fleeces. After years in the corporate ...READ»

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Why Design Still Has Such Limited Corporate Impact--and What to Do About It

Despite the best efforts of the design community to the contrary, design is still struggling to influence companies in meaningful ways. The fault lies mostly within the design profession itself, which is unable to supply leadership ...READ»

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Six Ways to Avoid Landing in the Product Failure Bin

A decade ago the ability to generate ideas for businesses was a terrific and unique offering, and often a good business. Many companies and consultants were conducting workshops aimed at coming up hundreds of ideas, and ...READ»

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The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you was actually working against you? Imagine if it were true, for example, that almost ...READ»

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Design's Boom-and-Bust Cycle: Ten Years In, Ten to Go

The topic of design has generated a lot of buzz lately--so much, in fact, that some suggest that the renewed interest in all things creative is a passing fad. Not exactly. If we let history be our guide, we'll see that there's a ...READ»

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Welcoming Guest Blogger Mark Dziersk: "Creativity Plus Risk Gets You the Grade"

One of the biggest complaints designers in consumer product companies have is that their organization's engineers just don't ‘get' design. That, they would argue, is why so many products--especially in consumer electronics--are so ...READ»

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Ten Things to Demand From Design Thinkers

Design thinking is currently an "It" concept, the topic of countless books and blogs and conference panels. While it can mean a lot of different things to different people, for me, design thinking is a methodology, a tool, ...READ»

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Miami Design District founder Craig Robins' take on the nabe

Robins dishes on the District's many charmsREAD»

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What the world needs now is ... Soft Capitalism

While meandering around the Murray Hill district of Manhattan,  I was stopped dead by an intriguing sign: "Sal Anthony, famous Italian chef, has gone raw!" An Italian Chef going raw? Is that like a Chanel shopper going ...READ»

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Luxury's Long Tail

Thanks largely to the deluxe-uccinos at Starbucks and the Michael Graves teapot at Target, it's now an article of faith that luxury is within reach of nearly every man, woman and child. But it also raises an enduring question: When a ...READ»

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Have Yourself a Merry Online Christmas

Will this year's cyber-shopping experience be merry and bright? One expert predicts yuletide cheers from shoppers who pick their sites wisely.READ»

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Shopping Sites With Sizzle

Just in time for Christmas, a team of hard-shopping Web analysts hands out eGold awards to the best e-commerce sites -- and eBomb awards to those that may deliver a lump of coal this holiday season.READ»

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Great Expectations, Failed Promises

Why do so many customers feel betrayed today? How did the vision of great service fade? Our RealTime panel of experts considers those questions and offers advice for keeping the Net's promise to your customers.READ»

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50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.READ»

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eBay’s Chaos Theory

With its buyers swamped by a sea of choices-and its growth rate slowing-the online giant gambles on helping shoppers find what they want.READ»

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Between the Lines

The stories behind this issue's stories.READ»

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Gap's New Look: The See-Through

When it comes to working conditions in their factories, Dan Henkle and Anne Gust have opted for full disclosure.READ»

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They Look

See for yourself! ? Before: Corporate everypeople. ? After: Whoa! Forget the dizzying ups and downs of the market. Try keeping up with trends in business attire. The fashion pendulum has swung from Gordon Gekko's sleek power ...READ»

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People of Plenty

The American dream says that anyone can be rich. But the real question is, Are you keeping up with the Joneses?READ»

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Nine Ways to Fix a Broken Brand

The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?READ»

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Digital Matters -- Issue 45

"Customers expect more than a coupon from P G."READ»

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Advertisers in Issue 45

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Advertisers in Issue 44

Interact with the companies whose products and services are advertised in Fast Company.READ»

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Gold Standard

The Mitchell Gold Co. is bringing overdue change to an out-of-touch industry: home furniture. But unlike so many other mavericks, its primary competitive weapon isn't the Internet. Instead, the company is deploying a smart sense of design.READ»