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Topic: Baldwin

  
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Greening One of the World's Greenest Places: Yellowstone National Park

Even if you’ve never set foot in Yellowstone National Park, you know its iconic natural splendors: Old Faithful, Mammoth Hot Springs, and the like. What you may not know -- even if you’ve been there -- is that Yellowstone is the ...READ»

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Don't Recruit Next Generation Talent, Grow It

Dan Heath and Chip Heath explain why you should grow your next generation of talent, not recruit it.READ»

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Does Hulu's Advertising Intimidate Women?

Comcast is betting it does. The cable giant's online TV portal, Fancast, believes that Hulu's ads alienate and confuse women, and they're planning to use their massive new ad push to tap that demographic for themselves. But is the ...READ»

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Black and Decker Car-Style Remote Opens Your Front Door

Black and Decker have taken a long hard look at the boring old front door lock, and added in some technology that takes it into the 21st Century. Namely a car-style remote key fob so you don't kave to fiddle with a physical key, and ...READ»

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Experience Required

It's the new mantra of strategy and marketing: If you want to keep your customers' attention, then you've got to deliver a compelling experience. Bob Rogers and his colleagues are designing such experiences.READ»

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Hope and Dreams

University of North Carolina professor Jim Johnson teaches business-school students, but his real mission is to build bridges.READ»

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Achieving a State of Trans

Brenda Laurel is chair of the graduate media design program at the Art Center College of Design in Pasadena, California. Co-founder of Purple Moon, a girl-centric, girl-empowerment media company, Laurel also recently edited the MIT ...READ»