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Topic: B.F. Skinner

  
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Avoiding the Superstition Trap

BY Marshall Goldsmith
Relevancy Score: 22

Are you successful in spite of doing things that make no sense at all?READ»

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The Threat of Pigeons and Other Fundamentalists

BY Seth Godin
Relevancy Score: 90

You can train a pigeon to be superstitious by faking a cause-and-effect relationship. But what happens when your boss starts to think like a pigeon?READ»