Topic: Avenue A | Razorfish

Gasp! Ads Do Work After All!

The folks at Razorfish conducted a survey of 1,000 "connected consumers". Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being ...READ»

Razorfish's FEED Study: Brands Are the New Celebrity

We may sign up to a brand's Twitter feed for the deals, but we're staying for fun.READ»

How I Got My Interaction On

Think about interactivity as a way to combine digital technology with real-life experience to make the real world better. But the secret is to blur the boundary between the real and the virtual.READ»

• Tucker Viemeister's blog What's Cookin'?

Wide Awake on the New Night Shift

They don't punch in, they live in. The all-nighter is the new rite of passage for young professionals. Who ever thought working so hard could be so much fun?READ»

How to Connect with the Connected Customer

Companies need to give their customers a voice and a way for them to engage in order to create valuable relationships with them over time. How does a business do that? A recent Consumer Experience Report by Razorfish highlights ...READ»

Killer Apps for Microsoft Surface: The Complete Guide [updated]

Microsoft's interactive table, dubbed Surface, brings the heady dream of interactive computing closer to reality. As developers find ways to make Surface's gorgeous multi-user interface shine, more and more companies are turning to ...READ»

Advertisers in Issue 28

Absolut www.absolutvodka.com Aetna US Healthcare www.aetnaushc.com Agilent Technologies www.agilent-tech.com Alltel www.alltel.com AltaVista www.altavista.com Altoids www.altoids.com American Airlines www.aa.com American Century ...READ»

Fast Talk: Lessons From The New Economy

Everyone learned, or relearned, something from the epic boom and bust. We ask five of that era's luminaries for their insight.READ»

Advertisers in Issue 25

Altigen www.altigen.com Altoids www.altoids.com American Century www.americancentury.com American Express www.americanexpress.com/advisors AmeriSuites www.amerisuites.com Andersen Consulting www.ac.com Apple Computer www.apple.com ...READ»

Advertisers in Issue 36

Interact with the companies whose products and services are advertised in Fast Company.READ»

Advertisers in Issue 35

Interact with the companies whose products and services are advertised in Fast Company.READ»

Advertisers in Issue 34

Interact with the companies whose products and services are advertised in Fast Company magazine.READ»

Let's Do Lunch (or Dinner, or Drinks)

A guide to schmoozing in four cities that are starting to make their dot on the map.READ»

Five More Killer Apps for Microsoft Surface

In May, we brought you a list of 11 full-featured applications tailor-made for Microsoft's interactive table computing platform, Surface. With so many talented development teams hard at work on Surface, we missed a few--and the new ...READ»

Microsoft's Acquisition of aQuantive Jabs at Google-DoubleClick

Who knew? Back in April when I interviewed aQuantive CEO Brian McAndrews for the ad:tech San Francisco opening keynote, "The Digital Decade: What the Past 5 Years Can Teach Us About the Next 5," the industry was abuzz about the ...READ»

Feedback

Celebrating Design "Creative people should always try to do things they can't do," Marcel Wanders told guests at Fast Company's Masters of Design party in New York. "That's when creativity is needed." But what can design do, asked ...READ»

Soul Proprietor

In the midst of the Internet-driven startup boom, it's easy to forget the personal sacrifices that are required to build a company. The saga of smartRay Network Inc. offers a powerful reminder of what real entrepreneurship is all about.READ»

Driving Innovation

Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ»

Scient's Near-Death Experience

The leaders of Scient Corp. built a thriving, fast-growing consulting firm that owed its very life to the Internet economy. Then the dotcoms imploded -- and many of Scient's customers folded. Here's how the firm is preparing for the next economy.READ»

How EDS Got Its Groove Back

Before Dick Brown took the reins at EDS, people wrote the company off as slow, stodgy, even uncool. By focusing on the soft stuff -- the company's culture -- he's turned EDS into the leading example of an old-economy company that gets it.READ»