Topic: Atari Inc.

Like Life, Branding Needs Vision Too

Do the Beatles, Bill Gates, Steve Jobs and the invention of the radio have anything in common?READ»

Graffiti Madness

Today's Adrants highlights the fight "anti-graffiti mouthpiece" Queens Councilman Peter Vallone is picking with Atari for their new videogame that "features a young graffiti artist up against corrupt officials and rival gangs as he ...READ»

The New Culture of Gaming

We've come a long way since the Persians first played checkers, reportedly the world's oldest game, some 5,000 years ago. The first major shift in gaming came with the introduction of electronics, which is credited to William ...READ»

Women in Tech: The Gamers

The 5 most influential women in electronic entertainment.READ»

• The Most Influential Women in Technology
• Women in Tech: The Executives
• Women in Tech: The Entrepreneurs

Undead Tech: Apple's Magic Mouse Has Trackball Bad-Assitude

Until we can harness our brain-power for desktop pointing, Apple's Magic Mouse will remain one of the most innovative (and polarizing) clickable rodents on the market. But it definitely isn't new. In fact, if you look at ...READ»

Marketing Radical Innovation

Lee Cooper is a professor and director of the Venture Development Project at the UCLA Anderson School of Management. His session touched on how to recognize the kernel of an innovation from a business perspective, how to identify the ...READ»

Spare No Expense

Even the staunchest budget "hawk" understands that you can't cost-cut your way to growth.READ»

Primed to Succeed

Last night I watched the film Primer, an independent production that has garnered critical acclaim and awards including the Sundance Grand Jury Prize. Without revealing too much of the science fiction themes, it is highly technical ...READ»

Corporate Creation Myths, and Why We Need Them

Why do Americans need to attach creation myths to everything, including the origins of our most visible business ventures? We idealize the lone inventor over the company man, the garage over the office space. We tell the story of ...READ»

Scenes from the Culture Clash

Companies are just now waking up to the havoc that the newest generation of workers is causing in their offices.READ»

Knowing (Your Audience) Is Half The Battle

I am in Seattle this week for Casual Connect, what the Casual Gaming Association (who hosts the event) calls 'the most anticipated conference for the casual games industry in the United States."  Among other things, I am here to ...READ»

Le-Xbox 360 Test Drive Unlimited

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TechCrunch50: Yammer.com, the "Twitter for Companies"

I am following TechCrunch50 (TC50), the event for startups put on by popular tech blog TechCrunch. A friend of mine, Ryan Coleman, engaged me in discussion about Yammer.com by asking me what I thought of it. What is Yammer? ...READ»

Ryan Binkley Texas

Ryan Binkley, Ryan Binkley Dallas, Ryan Binkley TexasREAD»

The Myth About Creation Myths

Introducing our new column exploring how and why ideas succeed or fail. This month: the power and perils of a great backstory.READ»

Achieving a State of Trans

Brenda Laurel is chair of the graduate media design program at the Art Center College of Design in Pasadena, California. Co-founder of Purple Moon, a girl-centric, girl-empowerment media company, Laurel also recently edited the MIT ...READ»

More Than a Game

TV advertising is tired. Internet banners have stopped clicking. What's next? Play the "advergame." America's addiction to video games is leading the way to a brand-new advertising platform with astounding click-through rates, play times, and peer-to-peer potential.READ»

Little Hands Teach Big Hands

Welcome to the digital playhouse.READ»

Can LittleBigPlanet Save Sony's PS3?

To inject life into the flagging PlayStation 3, Sony is banking on a charmingly weird new game called LittleBigPlanet, from a scrappy UK startup called Media Molecule. LBP -- and its hero, an endlessly customizable little character named Sackboy -- brings social networking and user-generated content to console gaming. Meet the visionary geeks behind it.READ»

• LittleBigPlanet's Little Big Scandal
• Will Wright: The Simemperor
• The Rise of Corporate Games

Tom Peters's True Confessions (Continued)

To read the beginning of this article, please click here. My seventh confession: Search was perfect. There are no mistakes in it. None, none, none. The eight basic principles that I wrote down on that pad of yellow paper in May 1980, ...READ»

Does the White House Have Wi-Fi?

Is the White House more of a museum than a working office? Does it even have WiFi? MSNBC has reported that on their first day on the job, Obama's White House staffers suffered from downgrades on every front. During the campaign and ...READ»

Cruise (Out of) Control

Plenty of companies already take young people seriously -- as consumers. So it's no surprise that companies look to children for market intelligence.READ»

Tom Peters's True Confessions

On the 20th anniversary of In "Search of Excellence," Peters admits, "I had no idea what I was doing when I wrote 'Search.' "READ»

Microcelebrity Is the Key To Success In Today's Freebie World

"How would you make money if you owned Twitter?" Venture capitalist and CEO of Alltop Guy Kawasaki asked Wired editor-in-chief Chris Anderson at the closing keynote of SXSW. "That was one of the questions I was ...READ»

Hollywood's New Game

Technology and entertainment can mix -- if you combine the right strategy with the right kind of organization. That's the lesson behind the rise of Sega GameWorks. Although the company is based in Hollywood, the model is pure Silicon Valley.READ»