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Topic: Aquafina

  

Message in a Bottle

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»

water

Spin on the Bottle: Water Packaging Gets Creative

Bottled water companies have been struggling with a backlash against their products because of energy and health concerns, but they're not going away. At least the innovation these days seems to be focused on improving the impact ...READ»

Coming Clean on 'AquaFib'

The No. 1 bottled water in the country, Pepsico’s Aquafina, is re-purified municipal drinking water. Yep: Pepsi bottlers around the country tap into the local tap water supply, put the water through an intensive purification ...READ»

Aquafina Fleece
AQUAFINA   |  2 comments

That Jacket Was Once A Plastic Bottle: Aquafina/Sam's Club in Support of Recycling

Aquafina and Sam's Club have teamed up to hand out 25,000 fleece jackets to 100 schools. Apart from keeing kids warm this winter, what's cool about this? They're made out of recycled PET bottles.READ»

topshop
PEPSICO   |  1 comment

iFive: Facebook Surrenders, Pepsi Lightens Up, and Boxee Opens Pandora's Box in Today's Innovation News

While you were sleeping, innovation obsessed about, well, everything. Here are today's top stories: Facebook to Whiners: Enough already! The social network's director of product Christopher Cox fell on his sword last night ...READ»

INNOVATION   |  Comment

The Accidental Guru

Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»

The Accidental Guru

Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»