Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»
Bottled water companies have been struggling with a backlash against their products because of energy and health concerns, but they're not going away. At least the innovation these days seems to be focused on improving the impact ...READ»
The No. 1 bottled water in the country, Pepsico’s Aquafina, is re-purified municipal drinking water. Yep: Pepsi bottlers around the country tap into the local tap water supply, put the water through an intensive purification ...READ»
Launched as an extension to Pepsi's Refresh Project, which crowdsources grants for worthy organizations, the initiative will dole out $1.3 million in grants to projects that help the Gulf--and any projects that directly deal with the environmental impacts of the BP spill don't count.READ»
While you were sleeping, innovation obsessed about, well, everything. Here are today's top stories:
Facebook to Whiners: Enough already! The social network's director of product Christopher Cox fell on his sword last night ...READ»
Aquafina and Sam's Club have teamed up to hand out 25,000 fleece jackets to 100 schools. Apart from keeing kids warm this winter, what's cool about this? They're made out of recycled PET bottles.READ»
There is no shortage of crowdsourced ideas to clean up the Gulf oil disaster, but Pepsi is the first to step in with crowdsourced solutions to help the Gulf communities affected by BP's monumental blunder. The Do Good for the Gulf ...READ»
Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»
Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»
