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Topic: Apple Inc.

  

Capitalists of the World, Innovate!

Guy Kawasaki, chief evangelist for the computer that changed the world, has a new message: You too can change the world. His manifesto: Create like a god, command like a king, work like a slave.READ MORE

Digital Squared: Living in an iTunes World

There's an important lesson in Apple Computer's phenomenal success with iTunes. It's understanding that the digital acquisition of digital products is a new megamarket.READ MORE

The " Pods Unite" ad

Here's an ad with oomph.READ MORE

If He's So Smart...Steve Jobs, Apple, and the Limits of Innovation

The battle over digital music is just another verse in Apple's sad song: This astonishingly imaginative company keeps getting muscled out of markets it creates. So what does Apple have to tell us about innovation?READ MORE

Feedback

Letters. Updates. Advice.READ MORE

Competing to Win

This month's letter from the editor.READ MORE

Faster Talk: Apple in Their Eyes

Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001. But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a new standard by which all other MP3 players would be judged. Expanding on the feature that ran in the magazine, six rivals talk about designing their answer to an icon.READ MORE

Fast Talk: Apple in Their Eyes

Digital-audio players weren't exactly virgin territory when Apple entered the fray in 2001. But the iPod -- with its sublime design, intuitive usability, and unparalleled cool quotient -- set a new standard by which all other MP3 players would be judged. Four rivals talk about designing their answer to an icon.READ MORE

In Praise of Ecosystems

Innovation doesn't occur in a vacuum -- which is why Apple's iPod will eventually be eclipsed by rivals that can cooperate and compete together.READ MORE

Basic Training

There are no shortcuts on the road to a great experience. READ MORE

The iDilemma

Apple keeps its upcoming iPods under wraps--so how do "partners" plan their own products?READ MORE

See Me, Hear Me

We have all the latest hardware you'll need to create, share, store, and consume digital pictures, music, and videos.READ MORE

Foodie Forays

3 other authentic destinations for the roving gourmet.READ MORE

The Tao of Steve

The real reason we keep buying Apple products.READ MORE

Magic Shop

Are your frontline employees going to save or kill your most important quarter? At Apple, nothing is left to chance.READ MORE

Letter from the Editor

Forbidden FruitREAD MORE

Apple: Box By Box

Apple's profits come from its high-margin hardware, but while those machines all look great, they are not without their shortcomings. Here, Michael Fitzgerald, author of the "Prototype" column for The New York Times, assesses Apple's competitive vulnerabilities.READ MORE

Trolling Apple’s Patents

Apple is a notoriously secretive company. But it can't hide public filings such as patent applications. Adam L. Penenberg takes a look below at recent examples that may shed light on Steve Jobs's next move. After all, an Apple patent published in March 2005, "Handheld electronic device with multiple touch sensing devices" (#20060197750), telegraphed today's iPhone.READ MORE

Feedback

Masters of Design The Masters of Design issue (October) was so inspiring, I literally could not sleep. I was tantalized by Sam Lucente's "design attitude" ­strategy, teased by the Paola Antonelli story, and bowled over by Yves ...READ MORE

II. Documents and Jargon of the New Economy

The new economy barters, trades, and produces one integral asset more than any other: intellectual property. This term, once reserved for music- and film-industry types, is reshaping the work environment for computer engineers, ...READ MORE

Why Apple's iPhone is Not the Next iPod

Apple's latest creation is unlikely to dominate the cell phone market the way the iPod has impacted the digital music market.READ MORE

iPhone Backlash

The much extolled iPhone has finally been released amongst a veritable storm of praise and acclamation into the hands of its adoring fans. But with all the praise must inevitably come some backlash. Just what are critics saying could be wrong with Apple's latest invention?READ MORE

Have specific Sub categories... Steve Novotny

I like the look of the new web site. Color is great, layout is great. I like the way you categorieze the main topics. What would really be cool is if you had a book area of every book you recomended for the year. What blog you ...READ MORE

Can Apple Disrupt the Mobile Phone Industry?

It's official: Apple has announced the iPhone handset, featuring a gorgeous design and a sparkling, innovative user interface. Will Apple function as a mere handset vendor, or a disruptor/transformer of the mobile phone ...READ MORE

Apple COO on Apple

Here are some snippets from Tim Cook’s speech at the Goldman Sach’s Technology Investment Syposium from late Feb. (from Mac Rumors) How do you keep innovating? …I would say is our corporate culture is a very simple culture. ...READ MORE