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Topic: Apollo Theater

  
Blu Dot
GUERILLA MARKETING   |  8 comments

Blu Dot Drops Chairs on NYC Streets; Tracks Movements, Cool, but is it Marketing?

BY Michael Cannell
Relevancy Score: 46
Fri Nov 6, 2009 at 7:32 AM

At 9:40 a.m. on Thursday, a white van pulled over near the corner of 68th Street and Central Park West in Manhattan. A cameraman armed with a telephoto lens watched from the corner. A video crew snooped from a rooftop. Half a dozen ...READ»

Darius Weems
SOCIAL ENTERPRISE   |  1 comment

Pimping His Ride--and the Push to Cure a Fatal Disease

BY Jeff Chu
Relevancy Score: 24
Thu Jun 11, 2009 at 12:55 PM

How a roadtrip for 12 buddies turned into a movie and a nationwide campaign to raise money for the battle against Duchenne muscular dystrophy.READ»

Illustration by Yuko Shimizu
DO SOMETHING   |  9 comments

Stinking It Up: Lessons From a PR Failure

BY Nancy Lublin
Relevancy Score: 18
Thu Oct 1, 2009 at 2:00 PM

We had a big party, but got no buzz. Lessons from a PR failure.READ»