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Topic: Apollo Theater

  
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Blu Dot Drops Chairs on NYC Streets; Tracks Movements, Cool, but is it Marketing?

At 9:40 a.m. on Thursday, a white van pulled over near the corner of 68th Street and Central Park West in Manhattan. A cameraman armed with a telephoto lens watched from the corner. A video crew snooped from a rooftop. Half a dozen ...READ»

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Pimping His Ride--and the Push to Cure a Fatal Disease

How a roadtrip for 12 buddies turned into a movie and a nationwide campaign to raise money for the battle against Duchenne muscular dystrophy.READ»

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Stinking It Up: Lessons From a PR Failure

We had a big party, but got no buzz. Lessons from a PR failure.READ»

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Wyclef Jean Leaves His Own NGO to Prep for Haitian Prez Run

Haitian-born musician Wyclef Jean has acknowledged officially that he'll run for president of Haiti, and he's leaving Yele Haiti, the NGO he created in 2005.READ»