Topic: Anthropology

Anthropologists Go Native in the Corporate Village

Get me Margaret Mead! The biggest names in business -- GM, Intel, Nynex -- enlist anthropologists to decode the rituals of corporate life.READ»

Every Move You Make

Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»

Greener Mountain Coffee

"How can we even think of saving chimpanzees if the humans around them are struggling to survive?" That was the question posed by Dr. Jane Goodall, who's devoted 47 years of her life studying chimps in the Gombe Stream National Park ...READ»

Web Archaeologist

Job Titles of the Future: Michelle FriedmanREAD»

Only the Pronoid Survive

Forget Andy Grove's famous saying about the power of paranoia. Neo-Darwinist Helena Cronin says that competition today favors the generous.READ»

Sophisticated Sell

Why are so many women so passionate about shopping at Anthropologie? Because Glen Senk and his colleagues aren't just selling clothes and furnishings. They're selling a sense of adventure and originality -- and the promise of self-discovery. A field report from the frontier of retail.READ»

Clan of the Caveman

When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos--it's about the numbers.READ»

Ethno-shopno

Ethnography has become the "research" technique of choice in new product Development, and for good reason. Getting into an environment, experiencing and observing, are the best way to learn true user needs for any product or ...READ»

Ethno-shopno

Ethnography has become the "research" technique of choice in new product Development, and for good reason. Getting into an environment, experiencing and observing, are the best way to learn true user needs for any product or ...READ»

Meme Weavers; Evolution, Accelerated; All Together Now

Very Short List delivers one excellent item to your inbox, daily: Books, films, music, web-things, and dispatches on science and technology. Today, trace the history of internet culture, read the latest theory about human evolution, and play a great new musical instrument -- online.READ»

Live Earth Liveblog 2

7 PM I've had a few issues with uploading some video, but I'll take care of that when I get back home tonight. Anyway, some updates: Dave Matthews just took the stage. He's having a fine time here, and was rather amusing at the ...READ»

How to Be Your Own Futurist

Advice from Watts Wacker on how to stay ahead of the curve.READ»

Better Than Human

Report From the FuturistREAD»

The Intelligent Design of Business Evolution

On an ordinary day in 1974, it was boredom that changed the world as we know it. Anthropologist Donald C. Johanson had been laboring for weeks with his team in a region of Ethiopia, on the hunt for evidence of ancient man. As he ...READ»

Work/Life: Indiana Jones and the Kingdom of the Dysfunctional Work Obsession

  So this time it’s a Crystal Skull.  When it started it was Lost Ark.  When is Indiana Jones going to own up to his work obsession?  Hint: probably about the same time as Spielberg and Lucas own up to theirs, which won’t ...READ»

A 4,000-Year-Old Valentine Marketing Opportunity

Here's what I hope my husband gives me for Valentine's Day: a replica of a 4,000 year old Sumerian tablet, about the size of a cell phone, that is inscribed with what's been identified as the world's oldest love poem. The New York ...READ»

The Evanescence of Social Media

In marketing/advertising we talk about changing behaviour. We speak of trends, present analysis and peer into the near horizon of our own timelines. We blog about the changing of consumer experience, discuss demographics, strategies ...READ»

Marketing Is Dead; Long Live Anthropology

I’ve had a little case of writer’s block this week, so I started with the basics: I read the definition of “marketing” in Wikipedia. The impetus of this was a comment I wrote on a recent Brazen Careerist article in ...READ»

New Face Bank got NOSE!

New Face Bank got NOSE! READ»

Three Keys to Co-creation

Co-creation was a big topic at today's Innovative Marketing Conference, and David Sutherland of the Launch Institute provided a useful framework for thinking about how and where to involve customers (and others) in the offer ...READ»

Design's Growth

Despite the growing demand for designers in the business world, there remains a dearth of qualified designers.READ»

Opening of the New Acropolis Museum

  It has taken four architecture competitions and 33 years for the Greeks to settle on a design for the New Acropolis Museum and build the thing. The winning vision -- that of New York architect Bernard Tschumi ...READ»

The Role of a Designer? Encourage More People to Become Designers

Everyone is a designer, whether they do it professionally or not. The world needs more of them to heed their calling to make the world a better place.READ»

• Tucker Viemeister's blog What's Cookin'?

For Nonprofits, Google Marks the Spot

Google rolled out a new program Tuesday to help nonprofits use its Google Earth tool to tell their stories through interactive maps. Along with some technical expertise, Google is offering up free versions of its $400 software to ...READ»

Retail Details

You can sell products. You can sell services. You can sell software. Vaporware, even. And now, it seems that you can sell imaginary objects that exist only in an online game environment. Julian Dibbell hopes to support his family by ...READ»