BY Ryan Underwood
Relevancy Score: 100
Wed Dec 19, 2007 at 7:55 AM
Redesigning a beloved product isn't easy -- just ask the team behind New Coke. Any new iteration must retain the essence of the original yet offer a jolt of innovation. We dissected a few recent redesigns to see how they measured up. Our expert rater: Julie Anixter, executive director for brand experience at design consultancy Lipson Alport Glass Associates.READ»
