Topic: Anheuser-Busch Companies Inc.

Coming Soon: Waste-Free Breweries

A German company has developed a way to use spent grains and wastewater to generate energy for brewing beer. READ»

I Want my Bud.TV

Last week I read that Anheuser-Busch will launch its own Web entertainment network, Bud.TV, in February. Instead of spending money on loads of advertising next year, the brewer will launch an online network aimed at the 21 to 27 ...READ»

Er, Bud-Wise?

One month ago, I wrote an entry on InBev's unsolicited takeover of Anheuser-Busch. At the time, I worried about Anheuser-Busch's attempt to use patriotism in its favor to ward off a potential buyout and suggested that by ...READ»

A Beer in the Hand is Worth Two in the Busch

There are few things more American than Budweiser, which is why this news from the Beer World is sure to rumple some star-spangled flags: on Wednesday, Anheuser-Busch officially became the target of a $46.4 billion unsolicited ...READ»

Heavy Metal

New duds for the Buds--the aluminum bottle proves to be a hit with beer-guzzlers.READ»

Much Ado About Jay-Z

Jay-Z, president and CEO of Def Jam and Roc-A-Fella Records, has become a universal brand in the past year. And don't think that any of it was by accident either. In fact, it's highly likely that it was a well-planned strategy, ...READ»

Sustainability Initiatives--Big vs. Small Companies

Tonight I attended a panel on sustainability. The main speaker owns Peak Organic Brewery, in Portland, Maine. A marketing consultant and a local-economies activist filled out the panel. In the Q&A, I asked the marketing ...READ»

Greetings from Idea City

Southwest Airlines, Wal-Mart, and the PGA Tour stop here first for their ad campaigns. Inside the new headquarters of GSDM, home of the scarcest resource in business: great ideas.READ»

50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.READ»

The Money Game

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

Three Secrets to Make a Message Go Viral

The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»

• Three Successful Viral Marketing Campaigns
• The Made to Stick Page

How Sam Adams Helped Save Craft Brewing

Making and drinking beer is serious business, says Boston Beer Founder, Jim Koch. But he's just as serious about doing right by his neighbors and his band of craft brewing brothers.READ»

August 2005: <em>Buzzmarketing</em>

Discussing the Book of the Month August 2005 - Buzzmarketing Each year, 23,000 new products hit U.S. shelves, trailing a spectacle of advertising and hype in their wake. Problem is, the more advertisers plug their products, ...READ»

Is MillerCoors the Most Environmentally Responsible Brewing Company?

This past May, we took a look at five of the most environmentally responsible beers--Cascade Green, Sierra Nevada Pale Ale, Grassroots Ale, Fat Tire, and Brooklyn Sustainable Porter. But as it turns out, a nice watered-down can of ...READ»

Social Media and The Super Bowl

Big Game commercials take to the InternetREAD»

What Comes First: Ads or PR?

Advertising is a hammer, and public relations is the nail, according to marketing guru Al Ries, author of The Fall of Advertising and the Rise of PR. What does that mean? More than 50 advertising insiders and public relations ...READ»

Innovation: The Digital Prophecy Of DJ Jazzy Jeff

I really cherish my talks with DJ Jazzy Jeff. As a "prophet" of the music business whom I have tons of respect for, I have spent several hours over the last few years with my friend and business colleague Jeff Townes aka "DJ Jazzy ...READ»

Innovation: The Digital Prophecy Of DJ Jazzy Jeff

I really cherish my talks with DJ Jazzy Jeff. As a "prophet" of the music business whom I have tons of respect for, I have spent several hours over the last few years with my friend and business colleague Jeff Townes aka ...READ»

Tough Guys

How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems.READ»

Innovation: The Digital Prophecy Of DJ Jazzy Jeff

I really cherish my talks with DJ Jazzy Jeff. As a "prophet" of the music business whom I have tons of respect for, I have spent several hours over the last few years with my friend and business colleague Jeff Townes aka "DJ Jazzy ...READ»

Barnhart Inc Wins 2008 AGC Safety Award

Barnhart Inc., local constructor commended in national competition by the Associated General Contractors of America.READ»

The Temptation Of Superfly

Its genre-busting all-night jam-athons evolved into the country's biggest music festival--and turned Superfly Productions into a real business. Can it stay alive without losing its soul?READ»

Fast Talk: Now Hiring

At a time when all of corporate America seems to be doing more with less, we found a few companies, big and small, that are actually staffing up. So we had to ask: Why are you hanging out the "Help Wanted" sign?READ»

The Reinvention(s) of Sophia Collier, Part 2

Sophia Collier wrote her autobiography at age 21, founded her first company a few years later, and then took on the mutual-fund industry. Now she's set her sights on the cable-TV power structure. Why can't this woman sit still? And what can you learn from her entrepreneurial journey? A two-part feature.READ»

This Company's Seen the Future of Customer Service

And it's videoconferencing. Forget same-day service. Manufacturer Hartness International has invented minutes-later service.READ»