From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»
Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of "American Idol." There is clearly a correlation here.READ»
Anna Elliot is no fan of mainstream reality TV. And her show, Dream and Achieve, which used the popular entertainment genre as a vehicle for social change, was no Jersey Shore.
For the series that aired across 13 weeks in ...READ»
Well, sort of. As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks.READ»
If you're addicted to crafting the perfect 140 character tweet haiku, you can thank--or curse--Twitter creator Jack Dorsey. The former taxi, courier and emergency services dispatcher--and current Twitter chairman and CEO of credit card payment company Square--believes there's a universe in every tweet and that less can lead to so much more.READ»
Email digests of social media activity can help marketers dodge company firewalls, manage their time more effectively, and more easily keep tabs of what's being said about them and their company in the social media space.READ»
This interview is part of our ongoing series related to The Influence Project.
Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence ...READ»
Up-and-coming bands like Shinedown are helping Warner Music Group pull off the hardest trick in the music biz: redefining the record label for the digital age.READ»
With Microsoft's new Kinect camera, new kinds of interactivity will be coming to living rooms. Marc Whitten, the General Manager of Xbox Live, tells about speech recognition, about natural control, and how Kinect will change the living room.READ»
Only 11% of teens email daily. Instead, they are turning to SMS (or Twitter) and social networks for communication. "E-mail--I can't imagine life without it--is probably going away," she said. READ»
Is it me or has every big insurance company decided that the way to get new customers is to act like they can make a joke, or take one?
I mean, how does a wacky insurance lady, green lizard, or a magically appearing "hot" agent sell ...READ»
James Cameron, Crispin Porter + Bogusky, newspapers, professionals and probably your mom have proposed solutions to the Gulf crisis. Could this kind of group think really work?READ»
Simon Cowell, the British Simon who isn't this Simon, is to be rewarded with an International Emmy later this year. The butch record promoter-turned-TV star and exec has, apparently, "reshaped television" (not to mention high-waisted ...READ»
Women 2.0 is the brainchild of Angie Chang, Shaherose Charania, Shivani Sopory, and Wen Wen Lam -- four Silicon Valley tech entrepreneurs who wanted to see more women like them start companies and thrive.READ»
Fans of Big Brother, Jersey Shore--and, I guess, Survivor, if the apocryphal tales about making it in Hollywood are to be believed--have got another reason to hump their sofa legs for the next couple of months. Tonight sees the ...READ»
As Chilean and international rescue forces work through the rubble cause by the massive 8.8-magnitude earthquake that hit near Concepcion, Chile's second-largest city, users of social media the world over have undertaken their own ...READ»
Have you always wanted to be on a TV game show but lack the encyclopedic knowledge of trivia to succeed? Green Kerala Express, a new game show on India's state-owned Doordarshan network, may be for you. The show, named after the ...READ»
From the on-air personality that brought Fart Man and has a tumultuous history with the FCC, Howard Stern is moving to prime time? American Idol is moving into its 8th season and adding a lightening rod personality like...READ»
So far all this NBC mishegas has cost the network and its affiliates plenty of dough, not to mention programming credibility, viewer goodwill and general pop culture coolness. Some estimates have pegged Jay Leno's move to 10 p.m. as ...READ»
In its eighth season, the television juggernaut that is American Idol brought in an incredible $850 mil-lion in advertising revenue and attracted a Nielsen-topping 27 million viewers per episode. The bad news: Ad revenue was ...READ»
