Topic: American Greetings Corporation

I Just IM'd to Say "I Love You"

BY Patrick J. Sauer
Relevancy Score: 100
Fri Apr 11, 2008 at 11:45 AM

American Greetings, the 101-year-old cardmaker, uses social-networking widgets and instant messaging to reach the younger audience it desperately needs. READ»

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The Gift of Giving Real Gifts on Facebook

BY Kit Eaton
Relevancy Score: 17
Thu Aug 20, 2009 at 9:02 AM

You've probably given someone a virtual gift on Facebook before, but as of now, if you gift someone something for their special day through Facebook's handy little Gift Shop interface, you'll get a surprising new option--you can now ...READ»

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The Experienced Customer

BY Anna Muoio
Relevancy Score: 16
Wed Dec 19, 2007 at 8:08 AM

When it comes to e-commerce, Kelly Mooney knows the customer experience better than anyone. She knows what clicks and what bombs, who offers good service and who offers lip service. Just think of her as the experienced customer.READ»