I'm not exaggerating when I say that I've been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I've been attending every Memorial Day weekend since. As a ...READ»
Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz--good and bad--from around the Web. In his blog, Godin says that these "conversations" are already ...READ»
Almost every conversation we have regarding employee volunteer programs involves a vigorous discussion of metrics. Business managers want to determine the value of hours contributed to the community via employee volunteers. Non-profits are trying to assess whether or not it is worth the trouble organizing massive employee volunteer events for corporations. Stakeholders question whether business should be distracted by activities that seem to offer little to no bottom line impact. READ»
Trust: Why Business Lost It, And How To Win It Back (Part 2)
Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more.READ»
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It's a jungle out there for brands these days -- a confusing landscape populated by blogs, wikis, instant messaging, and meet-ups, among other denizens. Consumers are using these collaboration tools to talk ...READ»
Michael Steib
Director, Google TV Ads
Google> New York, New york
Michael Steib, 32, joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by ...READ»
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It's a jungle out there for brands these days -- a confusing landscape populated by blogs, wikis, instant messaging, and meet-ups, among other denizens. Consumers are using these collaboration tools to talk ...READ»
Talk about an industry in need of an overhaul: Sterling Autobody Centers is trying to do for auto repair what the Home Depot did for hardware: Bring quality, reliable results, and best practices to a fragmented business. Here's an honest estimate of what the job entails.READ»
And delivers on them. The maverick auto insurer's ideas about speed, service, and software have created a prosperous, fast-growing company -- and may transform a struggling, slow-moving industry.READ»
Nobody's perfect. Here are six reality-tested strategies for fixing, preventing, and learning from the bad things that can happen to good businesspeople.READ»
Jeanne Bliss sent me an email about her book, Chief Customer Officer, just as we were getting ramped up in earnest on this year's Customers First package, and one look at her resume told me that I had to speak with her. She's spent ...READ»
Does the Allstate Insurance Co. really think that an online resignation process is a good idea?
I know resigning can be a challenging conversation, but quitting online with a couple of keystrokes seems to devalue the employee by ...READ»
