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Topic: Allstate Corporation

  
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Indy500's Danica Effect: Brands, Are You Listening?

I'm not exaggerating when I say that I've been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I've been attending every Memorial Day weekend since. As a ...READ»

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Would You Like Carbon Insurance With That Latte?

You can bet that this commodity will soon have carbon insurance percolating around somewhere. READ»

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Will Squidoo Kill Your Company's Shot at (Free) Feel-Good PR on Twitter?

Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz--good and bad--from around the Web. In his blog, Godin says that these "conversations" are already ...READ»

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Where's the Love?

Why Some Companies Win Public Trust and Others Lose ItREAD»

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What's the True Impact of Your Employee Volunteer Program? Glad You Asked

Almost every conversation we have regarding employee volunteer programs involves a vigorous discussion of metrics. Business managers want to determine the value of hours contributed to the community via employee volunteers. Non-profits are trying to assess whether or not it is worth the trouble organizing massive employee volunteer events for corporations. Stakeholders question whether business should be distracted by activities that seem to offer little to no bottom line impact. READ»

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Make your CSR believable? How? Create and Leverage Social Capital

Trust: Why Business Lost It, And How To Win It Back (Part 2) Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more.READ»

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32. The Brand Matchmaker

Previous | Next It's a jungle out there for brands these days -- a confusing landscape populated by blogs, wikis, instant messaging, and meet-ups, among other denizens. Consumers are using these collaboration tools to talk ...READ»

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Google Takes on TV Ads

Michael Steib Director, Google TV Ads Google> New York, New york Michael Steib, 32, joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by ...READ»

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32. The Brand Matchmaker

Previous | Next It's a jungle out there for brands these days -- a confusing landscape populated by blogs, wikis, instant messaging, and meet-ups, among other denizens. Consumers are using these collaboration tools to talk ...READ»

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Clan of the Caveman

When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos--it's about the numbers.READ»

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The Net/Net

A go-to guide of the products and services featured in this month's issue.READ»

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The For-Children Not-For-Profit

Civitas has an all-business approach to achieving its goals for kids.READ»

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Crash Course

Talk about an industry in need of an overhaul: Sterling Autobody Centers is trying to do for auto repair what the Home Depot did for hardware: Bring quality, reliable results, and best practices to a fragmented business. Here's an honest estimate of what the job entails.READ»

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Fast Talk: The Old Economy Meets the New Economy

Fast Company recently convened a Fast Talk session in Chicago, bringing together some of the smartest people in the world.READ»

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The Email Prescription

If your company is so smart, why is it so dumb when it comes to email? "Dr. Email" has the cure for managing the Net's killer app.READ»

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What's the Hard Part? Outgrowing Your Niche

How Progressive maintains balance between its origial focus and its potential growth.READ»

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Progressive Makes Big Claims

And delivers on them. The maverick auto insurer's ideas about speed, service, and software have created a prosperous, fast-growing company -- and may transform a struggling, slow-moving industry.READ»

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Make Smarter Mistakes

Nobody's perfect. Here are six reality-tested strategies for fixing, preventing, and learning from the bad things that can happen to good businesspeople.READ»

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You Fire Them; They Fire Back

People who get fired, says career consultant Marilyn Moats Kennedy, often fall into one of three personality types.READ»

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Customers First: Introducing Guest Blogger Jeanne Bliss

Jeanne Bliss sent me an email about her book, Chief Customer Officer, just as we were getting ramped up in earnest on this year's Customers First package, and one look at her resume told me that I had to speak with her. She's spent ...READ»

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Work Is Impersonal

Does the Allstate Insurance Co. really think that an online resignation process is a good idea? I know resigning can be a challenging conversation, but quitting online with a couple of keystrokes seems to devalue the employee by ...READ»