Topic: Alex Bogusky

Can Alex Bogusky Help Microsoft Beat Apple?

Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.READ»

• Apple vs. Microsoft -- Who is Winning the Epic Battle
• Microsoft's Ad Campaigns: An Overview

Alex Bogusky Wants You To Ride His B-Cycle

What better place for Alex "The Dude" Bogusky to debut his new bike-sharing program than before this standing room-only crowd in bike-sympathetic Austin? Well, he didn't think they'd let an ad guy talk about bike sharing ...READ»

• Can Alex Bogusky Help Microsoft Beat Apple?

Ruling The Roost

Like just about everything Crispin Porter + Bogusky does, the Subservient Chicken ad campaign is risky and extreme. It's also very, very smart.READ»

How to Cook Up A Creative Chicken

Are "rules for creativity" a contradiction in terms? Not at Crispin Porter + Bogusky. Here's how they come up with some of the most imaginative work in the business.READ»

Alex Bogusky is Doing Buell Wheelies

Regardless of whatever Alex Bogusky says about "relinquishing the creative reigns" at Crispin Porter + Bogusky now that he's chairman, you can bet the Evil Knievel-obsessed Bogusky will be micromanaging Crispin's ...READ»

A Very Fowl Film

“People say never to work with babies or animals,” says Alex Bogusky, executive creative director of hot ad agency Crispin Porter + Bogusky. “But I think the people who say that have never worked with chickens.” Bogusky ...READ»

Putting a Face on Fast

What does "fast" look like? It's a question we ponder daily here at Fast Company, as we work to discover the best and brightest companies and the smartest people to cover in the magazine and on the Web. But leave it to Crispin ...READ»

Lemon Head: A Q&A With CP+B's New Director of Design Kevin Grady

While working as a creative director at Arnold Worldwide in Boston, Kevin Grady landed a choice account as the original design director on the Truth anti-smoking campaign, propelling him to fame. His "Singing Cowboy" ...READ»

What Paris Hilton Can Teach You About Branding

The Fast Interview: Alex Bogusky, an ad guy who definitely doesn't shy away from controversy.READ»

Alex Bogusky Isn't Jesus After All

As marketers slash their ad 2009 budgets and Madison Avenue continues to purge talent (3,000 at Omnicom alone), it turns out that even agencies at the top of their game are proving vulnerable. Back in June I chronicled the diefied ...READ»

A Wicked Good Panel

No sooner was I done kvetching about the tedious panel problem afflicting this year's Ad Week, than I got my comeuppance, compliments of the folks who know best how to put on a show. The panel "Creatives on Broadway," featuring ...READ»

The 10 Most Creative People in Marketing and Advertising

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»

Mac vs. PC Smackdown

Apple and its ad agency TBWA/Chiat Day are finally bringing the John Hodgman-Alex Bogusky smackdown full circle. As I chronicled in Fast Company's June cover story "Can Alex Bogusky Help Microsoft Beat Apple?", for nearly ...READ»

• Can Alex Bogusky Help Microsoft Beat Apple?

Feedback

China in Africa We warned that Richard Behar's groundbreaking article on China's resource grab in Africa in the June issue was the longest piece this magazine has ever published, so we were happy to hear from so many readers who ...READ»

• Updates

What I Want

We asked a dozen business leaders what they're lusting after this year. The results might surprise you.READ»

Creativity Scene

Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring: Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ»

B-Cycle Sharing Makes a Bow at SXSW

There will be hundreds of bands jostling to make an impression at Austin's SXSW in the coming week, but one of the most hotly anticipated intros isn't music, it's the so-called B-cycle system, a bicycle sharing program that will ...READ»

• The Fast Company 50 - #23 Crispin Porter + Bogusky

Datebook

Critical calendar listings for April 2005.READ»

Career Advice from Jeff Hicks and Alex Bogusky, Crispin Porter + Bogusky

Jeff Hicks has been in advertising for over twenty years. He became CEO of Crispin Porter + Bogusky in 2004. Alex Bogusky joined Crispin Porter in 1987. He became a partner at Crispin Porter + Bogusky in 1996, and then Co-Chairman in February 2008.READ»

• Top Jobs 2009
• The Top Jobs for 2009
• What Should I Do with My Life, Now?

Feedback

Letters. Updates. Advice.READ»

'Kingon' Invasion: Burger King and Paramount Ink Blockbuster Marketing Deal

After going three-for-three in drawing public criticism for its Whopper Virgins, Texican and Square Butts campaigns, Crispin Porter + Bogusky has scored another trifecta: a three-picture Burger King marketing tie-in with Viacom's Paramount Pictures, starting with Friday's release of Star Trek.READ»

Macs Versus PCs Becomes iPhone Versus Pre

This is the story of two phones. The first is the most remarkable phone ever to come from the great Palm factories. The second's the astonishing brainchild of Apple's laboratories. The two devices are in pitched battle, supported by ...READ»

Apple Takes the Bite Out of Microsoft's Bargain Hunter Ads

Wasn't it fun to read about Apple phoning Microsoft to complain about its ad campaign? The "greatest single phone call" ever to Microsoft, indeed. But check this out: it worked. Microsoft has tweaked the content of the ads. Well, ...READ»

Microsoft's "Laptop Hunters" Campaign Eating Away at Apple

It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden ...READ»